Local Swimwear Brand Expansion into Sustainable Multi-brand Platform ‘The Natural Pier’

Local swimwear brand Beach Seventy-Six is excited to announce its expansion into a curated multi brand platform ‘The Natural Pier’ – a one stop shops for all things sustainable beach lifestyle.

The Natural Pier is a mission led marketplace connecting conscious consumers to an affordable luxury brands sourced both locally and across the globe. Being sustainable and ethical in product and process is at the heart of the brand as they believe sustainability is not just a trend – but it is the future. First-of-its-kind in the UAE, the site aims to bring all beach lifestyle categories to market selling a wide range of products from swimwear for women & men through to handmade woven beach bags and vegan sunscreen.

Founder Grace Downes says “I’m pleased to see the sustainability movement taking hold in the UAE and seeing both retailers and consumers making conscious choices when it comes to product purchasing. It felt like a natural progression to launch The Natural Pier and bring sustainable beach lifestyle products to the market on a curated e-commerce platform.”

The Natural Pier stands for being aware and responsible for the purchases you make as a consumer highlighting the importance of ethical brands that are striving to change mentalities and reverse current practises in the fast fashion world. It gives the customers an opportunity to make that conscious decision to purchase and wear ethical clothing while supporting socially conscious fashion brands will make a difference.

It is important to highlight that slow and sustainable fashion is about quality instead of quantity and The Natural Pier offers its customers luxury garments they can cherish for years or even a lifetime not just a season at an affordable price.

“Many consumers are still very trend driven so it is important to showcase smaller brands with strong ethical messaging and beautiful design led products to the UAE and provide them with a platform to grow,” says Grace. The product range features unique and timeless pieces with sustainability at its core, from fabrics to the packaging to the way they work.

The Natural Pier Values

The Natural Pier have a set of sustainability criteria to align with so they are sure all brands they work with are on the same journey as they are. Each brand has been carefully selected by their team to ensure it meets their core values.

ECONYL is a regenerated nylon fibre from fishnets and other nylon waste from Ocean and landfill. All materials are responsibility sourced and all pieces are sustainably manufactured.

Ethically made respecting fair-trade standards, making sure each person along the production chain is well cared for.

Assure transparency. Everything they use from manufacturing to packaging is respectful to the environment.

Inform and educate the world about how to maintain a sustainable lifestyle with recycling tips, and alternatives to harmful materials and chemicals.

About Grace Downes
The Natural Pier was founded by Grace Downes who was born and raised in the UK before making the move to Dubai in 2013. She has worked in the fashion industry for over 20 years for brands such as Swarovski, Aspinal of London and DKNY. She started her own inclusive swimwear brand Beach Seventy-Six in 2016 which in turn moved into the sustainability space by focussing on eco-friendly fabrics and sourcing brands with purpose. However, Grace always dreamt of being part of something bigger, to have a purpose and to change consumer habits both environmentally and socially and so The Natural Pier was born.

For more information, imagery or founder profiling please contact Grace at info@thenaturalpier.com

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