Labour Shortages Spark Golden Age, but Recruitment Giants Trim Workforce in Face of Economic Uncertainty

Labour Shortages Spark Golden Age, but Recruitment Giants Trim Workforce in Face of Economic Uncertainty


In the wake of the COVID-19 pandemic, the UK’s recruitment industry experienced an unprecedented surge, characterized by labor shortages and intense competition for talent.

Companies worldwide ramped up their hiring efforts and offered substantial salary increases to attract skilled professionals.

This boom in demand significantly benefited recruitment firms, which reaped substantial rewards and reported record-breaking results.

The pandemic’s initial waves had forced these firms to cut their staff numbers, but as the post-pandemic era progressed, they expanded their teams once again.

However, recent economic uncertainties have led to a shift in this trend, with many recruitment agencies starting to reduce their workforce.


Shifting Fortunes: Boom to Cuts

The recruitment sector’s golden age was fueled by the scarcity of qualified candidates and the war for talent across industries.

Businesses sought to rebuild their teams, leading to impressive growth in revenue for recruitment firms.

This growth enabled them to reinvest in their own staff, reversing the cuts that had occurred during the pandemic’s peak.

But as economic uncertainty emerged, the tide began to turn.

Prominent headhunters like Hays, Robert Walters, and PageGroup initiated staff reductions.


Robert Walters cut 120 jobs in the second quarter of 2023, while PageGroup downsized by 450 positions between January and June, amounting to 5% of its workforce.

Factors Influencing the Market Shift

The cooling of the jobs market can be attributed to several factors.

Inflation has risen substantially over the past year and a half due to various factors, including post-pandemic economic activity, elevated gas prices, and geopolitical tensions like the conflict in Ukraine.

Central banks responded by increasing interest rates to curb inflation, leading to slower GDP growth and higher borrowing costs.

Many businesses, particularly those in technology and finance, have responded by scaling back investments, implementing layoffs, and freezing new hires.


This downturn has impacted the hiring plans of various sectors, which subsequently affects the recruitment industry.

Varied Impact on Recruitment Firms

While comprehensive data on job cuts within the UK recruitment sector is hard to come by, major London-listed recruiters are streamlining their personnel.

Hays, for instance, reduced its consultant headcount by 3% in the last quarter due to a decline in fee income.

This trend has a ripple effect, impacting industry-specific recruitment firms.

However, not all recruitment agencies are implementing mass layoffs.


Some, like SThree, have reported an increase in staff levels by focusing on sector-specific strategies and diversification.

Diversification and Resilience

The performance of British headhunters is closely tied to the global economy.

While firms reliant on full-time placements face vulnerability during economic downturns, those specializing in temporary staffing remain resilient.

Companies like SThree have embraced short-term contracts, offering predictability and visibility in revenue streams.

In contrast to cyclical recruiters, some firms, such as Staffline, which provides workers for major supermarkets and various industries, maintain a steady recruiting support level despite shifts in economic conditions.


Investment Prospects

The top London-listed recruitment firms, including PageGroup, Robert Walters, Hays, and SThree, experienced a roller coaster ride during the pandemic.

Following initial struggles, their shares recovered as the vaccine rollout gained momentum and travel restrictions eased.

Although these firms achieved record high share prices, the trend reversed in 2022, and their shares remain below pre-pandemic levels.

While the global economy has weathered the pandemic’s storm reasonably well, the Bank of England’s consecutive base rate hikes and tepid GDP growth have raised concerns.

Economic uncertainties could lead to further job cuts within the recruitment sector.


Outlook for the Future

Despite challenges, the global economy remains relatively resilient post-pandemic, with unemployment slightly higher than pre-crisis levels in the UK.

However, the full impact of interest rate hikes is yet to manifest fully.

Economists predict a potential rise in unemployment, which could prompt further job cuts in the recruitment sector.

While some industries continue to struggle with shortages, others face uncertainties.

As a result, winners and losers will emerge in the recruitment landscape, with firms adopting diverse strategies to navigate these uncertain waters.


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