Kim Kardashian barely had time to swap the calm of the English countryside for the buzz of central London, but she looked completely at ease doing it.
Just hours after wrapping up a low-key but luxurious weekend away, the SKIMS founder popped up in the capital with a big smile, surprising shoppers at Selfridges on Oxford Street.
A Surprise Selfridges Appearance for NikeSKIMS
The 45-year-old fashion mogul made an unannounced visit to the iconic department store to celebrate her latest collaboration with sportswear giant Nike.
Kim was there to spotlight NikeSKIMS, her footwear and apparel partnership that blends performance wear with her signature minimalist aesthetic.
Dressed to impress, she stepped out in a leather trench layered over a figure-hugging navy top that subtly hinted at her lingerie roots, perfectly fitting the brand image she’s built.
A Romantic Weekend Away with Lewis Hamilton
Behind the scenes, though, Kim’s London appearance came straight off the back of a very different kind of engagement.
Reports suggest she had just spent a romantic weekend in the Cotswolds with Formula 1 superstar Lewis Hamilton, 41.
According to The Sun, Kim flew into the UK earlier in the week aboard her £100 million private jet, touching down at Oxford Airport before heading to the ultra-exclusive Estelle Manor.
Lewis reportedly joined her shortly after, arriving by helicopter from London.
Luxury, Privacy, and a £120,000 Price Tag
Sources say the pair kept things intimate, enjoying a private dinner and a couple’s massage while staying in the main house, where rooms reportedly start at £1,000 per night.
With spa access, security, and top-tier services included, the weekend getaway could easily have climbed to around £120,000.
Despite the high-profile pairing, security remained discreet.
Kim was said to have two bodyguards, while Lewis had his own close protection officer, all carefully staying in the background.
A Swift Exit and Straight Back to Business
The couple checked out late Sunday morning and left together in the same two cars that had collected Kim from the airport.
Lewis exited through the front, while Kim slipped out via a side entrance — though her presence was hard to miss thanks to eight personalised suitcases bearing her name.
From there, it was straight back to work mode as Kim headed into London for her NikeSKIMS launch.
The NikeSKIMS Rift Mesh Takes Center Stage
At Selfridges, Kim showcased the NikeSKIMS Rift Mesh, a modern update of Nike’s iconic 1996 Air Rift split-toe trainer.
Originally inspired by Kenya’s Great Rift Valley and designed with barefoot runners in mind, the shoe promotes a more natural stride.
The updated version stays true to that DNA, featuring a single strap for easy wear, a streamlined midsole, and a textured outsole.
According to the SKIMS website, the design is all about helping the body move differently — closer to the ground and more in tune with natural motion.
The shoes retail for $150 and launched in North America on January 26 through Nike.com, Skims.com, and select retailers.
Valentine’s Energy and SKIMS Momentum
The timing of Kim’s London trip also lines up neatly with her latest marketing push.
Earlier in the week, she turned heads on Instagram while promoting SKIMS’ Valentine’s Day collection, sharing bold photos that leaned into playful confidence.
She modeled a pink “Fits Everybody” T-shirt emblazoned with the words “you wish,” styled to hug her figure, as well as a sleek black tee featuring the SKIMS logo inside a heart.
From KIMONO to a $5 Billion Empire
Since launching in 2019 — originally under the name KIMONO — SKIMS has grown into a powerhouse brand now valued at around $5 billion.
Between surprise public appearances, high-profile collaborations, and a rumored new romance, Kim Kardashian continues to prove she knows exactly how to keep all eyes on her.
And judging by this whirlwind weekend, she’s just getting started.
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