Jubel Beer Launches ‘Where’s Willy’ Competition at Tesco: Seek, Discover, and Win £5,000

Jubel Beer Launches ‘Where’s Willy’ Competition at Tesco: Seek, Discover, and Win £5,000

…By Judah Olanisebee for TDPel Media. Tesco’s ‘Where’s Willy’ Competition: Find the Hidden Man for a Chance to Win £5,000


Tesco shoppers now have the opportunity to win a massive £5,000 by participating in a unique competition.

To claim the jackpot, customers must locate a man named Will, who will be disguised as the fictional character ‘Where’s Wally’ in Tesco stores throughout the country.

They need to find him and provide the correct password to enter the prize draw.


The ‘Where’s Willy’ competition is part of Jubel Beer’s latest marketing campaign following its new listing at Tesco.

Starting on Monday, the beer startup has devised a twist on the classic game, and it will be played in the 500 Tesco stores where Jubel Beer is available.

How to Participate and Win

Jubel’s assistant brand manager, Will, will be dressed as Wally and hidden in one of the Tesco Extra stores across the UK.

Participants simply need to locate him, share the password, and they could potentially walk away with a £5,000 prize.


To discover the password, shoppers must direct message Jubel Beer on Instagram, but they must be present in the store to receive it. However, there is a catch.

Will will be traveling to various Tesco Extra stores across the country, spending a limited amount of time in each location.

Participants can stay updated on Will’s whereabouts through clues shared on Jubel Beer’s Instagram stories.

The Game and Prize Details

The competition will come to an end once someone successfully finds Will, provides the password, and claims the £5,000 cash prize.


To be eligible, participants must be over 18 years old, based in the UK, and have a UK bank account.

The announcement of the competition on Instagram garnered positive reactions from users, highlighting their enthusiasm and excitement for the campaign.

Jesse Wilson, the founder of Jubel, expressed his excitement about the Tesco listing and the need for a fitting launch campaign.

He praised the concept of ‘Where’s Willy’ and emphasized that Jubel Beer is all about providing “Seriously good Beer for Unserious People.”

He confirmed that the £5,000 cash prize is indeed the real deal and will be awarded to the lucky winner.


Conclusion: Tesco shoppers now have a chance to join in the fun of finding ‘Where’s Willy’ and potentially win a significant cash prize of £5,000.

With Jubel Beer’s clever twist on the popular game and Will’s hidden presence in Tesco Extra stores, participants are encouraged to follow clues and stay engaged through Jubel Beer’s Instagram updates.

This exciting competition serves as a grand celebration of Jubel Beer’s new listing at Tesco, offering participants the opportunity to win big while enjoying their shopping experience.

Read More On The Topic On TDPel Media

TDPel Media

This article was published on TDPel Media. Thanks for reading!

Share on Facebook «||» Share on Twitter «||» Share on Reddit «||» Share on LinkedIn

Advertisement: Download Vital Signs App (VS App)