TikTok content creator Jennifer Latch, known for her focus on holistic health and the over-40 lifestyle, stirred controversy with a video posted by her daughter discussing makeup trends.

In the video, shared on February 23, Latch’s daughter questioned whether eyeshadow was considered outdated for their generation, prompting a viral discussion that garnered over a million views and thousands of comments.

Generational Interpretations of Eyeshadow

In the viral TikTok, Latch’s daughter humorously labeled eyeshadow as an “old lady thing,” sparking speculation about makeup trends across generations.

Comments from viewers reflected a mix of amusement and disbelief, with many asserting that eyeshadow remains popular among younger generations, albeit with evolving styles and preferences.

Expert Opinion on Modern Makeup Trends

Makeup artist Erica Taylor contributed to the conversation by offering insights into contemporary makeup techniques.

Taylor, known for her expertise in beauty tips for women over 40, emphasized the importance of updating traditional eyeshadow looks.

She demonstrated a “more modern take” on eyeshadow application, advising against dated techniques such as the “dreaded V” and recommending fresher, more vibrant alternatives.

Response from Online Community

The discussion sparked by Latch’s TikTok video extended beyond makeup preferences to encompass broader themes of generational differences and cyclical fashion trends.

While some defended traditional makeup choices, others acknowledged the cyclical nature of beauty trends and the influence of younger generations on evolving fashion norms.

Follow-Up and Humorous Response

In a follow-up video, Latch addressed the passionate response to the eyeshadow debate, humorously asserting her dedication to defending the merits of eyeshadow.

Her lighthearted response reflected the playful nature of the online discourse while emphasizing the enduring appeal of makeup as a form of self-expression across generations.