Insomnia Cookies: US Cult Snack Brand Lands in the UK with Manchester Openings

Cult snack brand Insomnia Cookies, known for its warm and indulgent treats, is making its debut in the UK with its first two bakeries set to open in Manchester city centre this month.


Founded by Seth Berkowitz during his college days, the brand has gained a dedicated following in the US, boasting over 240 bakeries across North America.

Delicious Offerings and Expansive Menu:

Insomnia Cookies is renowned for delivering warm and delicious cookies until 3 am, earning it a special place in the hearts of late-night snack enthusiasts.

Beyond cookies, the menu offers a range of other sweet treats, including ice-cold milk for dunking, cookie shakes, and ice cream, all of which have contributed to its social media fame.

Founding Story and Growth:

The brainchild of founder Seth Berkowitz, Insomnia Cookies was inspired by his quest for late-night snacks during his college years.


Since its inception, the brand has grown rapidly and amassed a legion of fans due to its expansive menu and mouthwatering offerings.

Manchester Openings and Plans for Expansion:

The UK’s first two Insomnia Cookies bakeries will be opening in Manchester in August 2023, with locations on Cross Street and University Green on Oxford Road.

According to the brand’s managing director in the UK, Ben Lacey, Manchester was the ideal choice for their first location due to its vibrant night scene.

Looking ahead, the company has ambitious plans for further expansion across the UK in the coming months.

Satisfying Sweet Tooth, Day and Night:

Insomnia Cookies is excited to introduce its authentic taste to the UK, offering classic favorites and delicious limited edition flavors.


The brand aims to fill a gap in the market for warm, fresh cookies that can be hand-delivered to customers’ doorsteps throughout the day and late into the night.

Whether people are hosting house parties, going out for special occasions, or working late on personal projects, Insomnia Cookies is there to satisfy their sweet cravings.

Special Launch Offer:

To celebrate its UK debut, Insomnia Cookies will be offering free cookies to customers on the official opening date later in the summer.

For more information, interested individuals can visit the brand’s website at


With its arrival in the UK, Insomnia Cookies brings its signature warm and delicious treats to Manchester, ready to cater to late-night snack cravings and provide an array of sweet delights for its new British audience.


As the brand prepares to expand across the country, it aims to become a staple in the UK’s late-night dessert scene, delivering the joy of warm cookies to doorsteps all around the nation.

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