Humminbird’s Alabama growth project will add 77 jobs in Eufaula

EUFAULA, Alabama — Humminbird, a leading maker of marine electronics products, announced Tuesday that it is creating over 75 jobs at its plant in Barbour County through an expansion project that will help the company meet strong consumer demand for its depth finders.

“Humminbird has grown significantly over the last six years and we expect it to continue to grow,” said Craig Packard, general manager of the company’s Alabama facility. “To increase our capacity to meet future demand, we are investing in growing our workforce and continuing to expand our facilities.”

The company said it plans to add 77 new positions by early fall, with direct assembly workers accounting for approximately half of the new positions. Humminbird is also recruiting for technicians, supervisors, and positions in shipping, IT, human resources, and technical support.

The Eufaula plant currently employs 222 full-time workers, along with 65 part-timers.

A sign-on bonus is offered for all new positions. Interested candidates can apply by sending a resume and cover letter to or by filling out an application at the Alabama State Employment Service located on State Docks Road in Eufaula.

rural development Alabama
Humminbird, a leading maker of marine electronics products, is launching an expansion project at its plant in Barbour County, where it produces depth finders. (Image: Johnson Outdoors/Humminbird)

“It’s always significant when a company that makes first-class products like Humminbird chooses to expand its Alabama operations because that shows real confidence in the workforce and in the operation’s future success,” said Greg Canfield, Secretary of the Alabama Department of Commerce.

“This growth represents an exciting new chapter for Humminbird in Eufaula.”


Additionally, the company is investing in the multimillion-dollar expansion of its Eufaula facility to include a 27,400 square-foot growth project slated to start this fall. The expansion will increase the facility’s production and assembly areas by more than 25 percent, and the investment will also include significant purchases of new capital equipment.

This expansion project follows a 17,000-square-foot addition, which increased the facility’s warehouse space by 40 percent, that was completed in May 2021.

“Humminbird and Johnson Outdoors Marine Electronics, Inc. have been a great partner in Eufaula for over 50 years. They are pioneers in the fishing electronics industry and continue to set a very high bar for the industry today,” said Philip Clayton, director of economic development at the Eufaula Barbour County Chamber of Commerce.

“We are always very proud to call Eufaula home of Humminbird depth finders.  Humminbird’s innovative products keep winning major tournaments, and this latest expansion will increase production capacity to meet growing market demands,” he added. “Just as important, they will add another 77 new, well-paying jobs to our community.”

Humminbird, founded in 1971 and now part of Racine, Wisconsin-based Johnson Outdoors, produces marine electronics products including fish finders, multifunction displays, autopilots, ice flashers, and premium cartography products.

»Humminbird’s Alabama growth project will add 77 jobs in Eufaula«

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