Government of Canada and Province of New Brunswick help McGraw Seafood attain the highest  global standard for food safety

Government of Canada and Province of New Brunswick help McGraw Seafood attain the highest  global standard for food safety

With the longest coastline in the world, Canada’s coastal communities rely on the fish and seafood industry as an integral contributor to local and regional economies. This is why the Government of Canada and the Province of New Brunswick today announced funding support to McGraw Seafood through the Atlantic Fisheries Fund (AFF).

The funding—a total contribution of over $1 million—will help the Elsipogtog First Nation-owned seafood processing facility add the equipment required to achieve the highest level of certification from the British Retail Consortium (BRC) and improve productivity.

In 2021, McGraw Seafood completed a major expansion and modernization of its processing facility which  allowed the company to obtain an intermediate BRC certification supported by $3.5 million in previous investment from the AFF. The purpose of this new project is twofold: firstly, it will bring the last incremental investments required to help attain full BRC certification and secondly, it will add productivity enhancement equipment to improve areas where significant human efforts are still required to handle raw or finished products. These investments support more than 200 workers and 150 Indigenous fish harvesters who sell their catch to the plant.

The contribution is from the $400 million Atlantic Fisheries Fund (AFF), funded by the federal and provincial governments. The AFF focuses on increasing opportunities and market value for sustainably sourced, high-quality fish and seafood products from Atlantic Canada.

Introduced in 2017, the Atlantic Fisheries Fund will continue to invest in projects over its seven-year life. The commercial fisheries and aquaculture industry, Indigenous groups, universities and academia, and industry associations and organizations, including research institutions, may apply.

Eligible projects must focus on:

  • Innovation – to support research and development of new innovations that contribute to sustainability of the fish and seafood sector, and to create partnerships and networks that aim to promote and encourage innovations in the sector;
  • Infrastructure – to adopt or adapt new technologies, processes, or equipment to improve the effectiveness and sustainability of the fish and seafood sector;
  • Science Partnerships – fisheries and aquaculture industry based partnerships with academia and institutions to enhance knowledge and understanding of the impacts of changing oceanographic conditions and sustainable harvesting technology.


“Our government created the Atlantic Fisheries Fund to help Canada’s fish and seafood processors meet growing market demand for high quality, sustainable seafood. Today’s investment ensures McGraw Seafood can benefit from the healthy crab stocks in the gulf. It supports McGraw’s 200 workers, another 150 Indigenous fish harvesters who sell their catch directly to the plant, the Elsipogtog First Nation and, of course, the entire community.”

The Honourable Joyce Murray, Minister of Fisheries, Oceans and the Canadian Coast Guard

“The fish and seafood industry continues to be an important economic driver for our province. I am pleased we can help the company earn this certification, which will acknowledge their outstanding processing practices which, in turn, assures consumers their products are safe and of the highest quality.”

The Honourable Margaret Johnson, Minister of Agriculture, Aquaculture and Fisheries, Province of New Brunswick

Quick facts

  • The Atlantic Fisheries Fund will invest over $400 million over seven years to support Canada’s fish and seafood sector.
  • For the fund, the federal government will cost share on projects with Atlantic provinces on a 70/30 basis.
  • The fund aims to help Canada’s seafood sector transition to meet growing market demands for products that are high quality, value-added, and sustainably sourced.

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