As part of a series of new initiatives targeted at assisting women-owned businesses, Google today announced that its philanthropic arm, Google.org, is committing R15.3 million in charitable financing to support programs enabling women entrepreneurs build their businesses.
“Despite this, women-run businesses show, on average, 34% lower profits than those run by their male counterparts. They are also less likely to receive funding and investment. This is why we are announcing a series of initiatives today, aimed at providing the support women need to grow their businesses.”
In addition to the funding announcement, Google has also announced #LookMeUp, a campaign to showcase women entrepreneurs and tell their stories.
Shining a spotlight on phenomenal women
Mary Mwange, CEO and founder of Data Integrated who is driving innovation in the mobile payments sector in Nairobi, Kenya.
And Mosa Mkhize in South Africa, who launched Origins Publishers to provide her children – and others like them – with books in their home languages.
“Google is also providing free tools to support women entrepreneurs to grow their businesses and has launched an intensive program to drive the discovery of women-owned businesses through Google Business Profiles,” Makinde says.
These tools include Google Business Profile, which helps businesses create a free webpage to make them easier to find online, and Primer, an app-based skills-building platform, which allows business owners to access a series of free, custom-designed, bite-sized lessons on the go.
To help women business owners to develop their skills, Google has also dedicated the March cohort of the Hustle Academy to women-owned SMBs.
The Hustle Academy, launched last month, is a free, week-long bootcamp designed to help SMBs build the expertise they need to expand their businesses.
For more info, or to register for #LookMeUp events, visit lookmeupevent.com.