Etihad Cargo cements its footprint in China with Mandarin-language website

Etihad Cargo cements its footprint in China with Mandarin-language website
ABU DHABI, 8th February, 2022 – To mark the occasion of the Chinese New Year, Etihad Cargo, the cargo and logistics arm of the Etihad Aviation Group, today launched a Mandarin edition of its website, etihadcargo.

com.

With China contributing to more than 20 percent of Etihad Cargo’s operations, the country represents one of the UAE national carrier’s most important markets.

Today’s launch marks a key milestone as Etihad Cargo looks to strengthen its position within the Chinese market further.

Starting 8th February, all visitors to etihadcargo.

com from China will automatically be routed to the Mandarin version of the site, where they will be able to access information about product offerings and station capabilities, feedback options, and claims’ details in the local language.

“Launching the Mandarin version of etihadcargo.

com aims to facilitate access to information for Etihad Cargo’s customers and partners in the Chinese market,” said Jacqueline Han Lin Ni, Area Manager North Asia Pacific at Etihad Cargo.

Etihad cargo started its digitisation journey in 2018, and since then, it has made significant progress in developing its systems and processes.

The national carrier published its revamped website in 2021 and a new booking portal, resulting in massive traction among the carrier’s customer base and registering more than 36 percent growth in online bookings within the first three months of launch.

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