Doritos Spain has terminated its partnership with singer and activist Samantha Hudson after discovering inappropriate tweets from her past.
The 24-year-old artist, known for her advocacy work, featured in a promotional video called ‘Crunch Talks,’ which has now been removed from Doritos’ Instagram.
Old Tweets Cause Outrage
Doritos made the decision to cut ties with Hudson after social media users resurfaced her old tweets, including one where she mentioned engaging in ‘depraved things’ with a 12-year-old.
Born Iván González Ranedo, Hudson faced massive backlash, with users sharing screenshots of her past tweets.
Controversial Statements and Ideology
Hudson, who identifies as ‘anti-capitalist’ and ‘Marxist,’ has been known for her controversial statements, including advocating for the abolition of the traditional nuclear family.
Her past tweets, dating back to her teenage years, contained explicit content, leading to widespread condemnation.
Hudson’s Apology and Explanation
Following the resurfacing of the tweets, Hudson issued an apology, acknowledging that her past posts were ‘pure provocation and in very bad taste.’
She attributed her actions to a phase where she engaged in ‘dark humor’ for shock value. Despite the apology, the public outrage continued.
Comparison to Previous Controversial Brand Partnerships
Social media users drew parallels to past controversies involving brand partnerships with trans influencers.
The reference to Bud Light’s partnership with Dylan Mulvaney, resulting in a substantial sales loss, added to the criticism of Doritos’ association with Hudson.
Calls for Boycott and Outrage
Several prominent figures, including former Trump campaign member Jenna Ellis and journalist Matt Agorist, expressed outrage over Doritos’ decision to collaborate with Hudson.
Calls for a boycott were amplified on social media, drawing attention to the potential financial repercussions.
Comparison to Bud Light Controversy
The article draws attention to the Bud Light controversy involving Dylan Mulvaney, who faced backlash for endorsing the brand.
The conservative boycott of Bud Light resulted in a $400 million sales slump for parent company Anheuser-Busch.
Financial Impact and Continued Success for Mulvaney
Despite the backlash and financial consequences for Bud Light, Mulvaney went on to achieve internet stardom, earning $2 million from promotional work and appearing at high-profile events.
Doritos’ Response and Public Reaction
The article notes that DailyMail.com reached out to Doritos for comment on the story but did not receive a response at the time of writing.
The ongoing public reaction and potential consequences for Doritos remain uncertain as the controversy unfolds.