Donald Trump Jr. is setting his sights on the investment world, joining a venture capital firm with a mission to support conservative-focused businesses.
This decision comes on the heels of the 2024 election, with a source close to him confirming the move to DailyMail.com.
Trump Jr.’s involvement with 1789 Capital was announced at a high-profile conference for the Rockbridge Network, co-founded by incoming Vice President J.D. Vance, in Las Vegas.
Celebrating with Key Allies in Las Vegas
Alongside Trump Jr., several influential conservative figures attended the three-day event in Las Vegas, including Susie Wiles, who managed Donald Trump Sr.’s 2024 campaign and is set to become his Chief of Staff in the White House.
The gathering served as both a celebratory and strategic moment for donors and close associates as they look toward the upcoming administration.
During the conference, Chris Buskirk, a Rockbridge Network leader and 1789 Capital co-founder, asked Trump Jr. directly if he intended to take on a role in his father’s administration.
Trump Jr. quickly dismissed the idea, making it clear he has no plans to work within the White House, just as he did during his father’s previous term.
Trump Jr.’s Focus Remains Outside the Administration
Close associates reveal that Trump Jr. was never seriously considering a White House role this time around.
According to sources, he prefers to champion the MAGA movement from the outside, maintaining his influence without holding an official position.
This approach has served him well over the years, allowing him to be one of the movement’s most vocal supporters and a frequent presence on the campaign trail for pro-Trump candidates.
A source close to Trump Jr. highlighted that this recent announcement is more of a “formalization of something that has been going on for several years,” meaning that his involvement with 1789 Capital doesn’t signal a major shift but rather an official continuation of his support for conservative businesses.
Balancing Business Ventures and Media Presence
Trump Jr. has built a diverse portfolio of interests, including a podcast and a hunting magazine.
Additionally, his strong online presence keeps him highly visible as a key voice for his father’s base.
Through media, public appearances, and digital platforms, he has managed to reach and energize conservative audiences consistently.
Meanwhile, Trump Jr.’s daughter, Kai, has started to make waves in the conservative arena as well.
At just 17, she recently committed to play golf at the University of Miami and even took the stage at the Republican National Convention in Milwaukee this past summer, introduced by her father.
Kai’s social media presence has also grown, with posts showcasing her golfing experiences alongside her grandfather, Donald Trump Sr., at his Florida course.
1789 Capital and Its Mission to Build a “Parallel Economy”
Led by some of the same partners behind the Rockbridge Network, 1789 Capital is focused on supporting a so-called “parallel economy” aimed at conservative audiences.
This venture capital firm deliberately avoids investing in companies associated with “ESG” (Environmental, Social, and Governance) principles, which it labels as “woke” and flawed.
Instead, the firm emphasizes “EIG” — Entrepreneurship, Innovation, and Growth — which aligns more closely with its mission to foster free-market conservative values.
Among its portfolio is an investment in Tucker Carlson’s media company, a move signaling its commitment to conservative voices in media.
As Trump Jr. steps into this role, his involvement with 1789 Capital marks a new chapter in his influence within conservative circles, further establishing his role as a prominent supporter of businesses aligned with his values and those of his father’s base.
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