Competition Bureau obtains court order to advance an investigation of Google

By Pelumi Emmanuel

Published: October 23, 2021 | 8:12 AM GMT

The Competition Bureau has obtained a court order to advance a civil investigation into conduct by Google related to its online advertising business. The Bureau is investigating whether this conduct is harming competition in Canada.

The Bureau is investigating whether Google has engaged in certain practices that harm competition in the online display advertising industry in Canada. This industry is made up of various technology products that are used to display advertisements to users when they visit websites or use apps.

The Bureau requires more information to examine these practices and to determine whether they are:

impeding the success of competitors; and
resulting in higher prices, reducing choice and hindering innovation for advertising technology (ad tech) services, and harming advertisers, publishers and consumers.

The order, granted by the Federal Court of Canada on October 22, 2021, requires Google to produce records and written information that are relevant to the Bureau’s investigation.

The Bureau’s investigation is ongoing and there is no conclusion of wrongdoing at this time.

About Pelumi Emmanuel

Pelumi Emmanuel is an accomplished writer and journalist with over 15 years of experience in the industry. He is a passionate and dedicated professional who is committed to producing high-quality content that informs, engages, and entertains readers. Pelumi’s love for reading and writing is evident in his work, which has been read worldwide and has garnered him a loyal following. His journalistic expertise is matched only by his natural talent for storytelling, making his articles both informative and engaging. He lives in California, USA.