…By Larry John for TDPel Media.
A recent poll of 2,000 adults in the UK has revealed that a significant number of Brits now keep more than one type of milk in their fridge to cater to their changing tastes.
The study found that 31 percent of respondents make sure to have multiple variations of milk at all times.
However, when it comes to preferred milk choices, 71 percent are unwilling to compromise on what they store in their fridge.
The survey also highlighted the importance of milk in people’s lives, as 45 percent admitted they couldn’t do without it, and 30 percent said they couldn’t go a week without it for their tea, coffee, or cereal.
Catriona Mantle, head of milk at Arla B.O.B, commissioned the research to launch its best of both semi-skimmed milk, which aims to provide a taste similar to whole milk.
Mantle emphasized the nation’s passion for milk choices, noting that taste is crucial for milk consumers, making it difficult to compromise if they have a favorite type.
The research further revealed that taste is the most significant factor when choosing milk, according to 61 percent of respondents.
Additionally, 83 percent claimed they can taste the difference between whole and semi-skimmed milk.
While half of the respondents would opt for their personal preference, rather than the overall favorite milk of their household, 46 percent would be annoyed if they woke up in the morning and found no milk available.
Interestingly, 54 percent of participants would go out in the evening just to ensure they have milk in the fridge for the next morning.
The study also showed that more than 80 percent enjoy adding milk to their tea or coffee, while 78 percent use it for cereal, and 40 percent consume it as a drink on its own.
However, despite their love for milk, 70 percent feel they miss out on the taste of creamy whole milk due to the perception that it is high in calories and fat.
The findings of this survey shed light on the evolving preferences of Brits when it comes to milk choices and highlight the significance of taste in their decision-making process.
It also raises concerns about the misconception surrounding the fat and calorie content of whole milk, preventing some individuals from enjoying its creamy taste.