Bloomreach, leader in personalized e-commerce experiences completes acquisition of Radiance

The specific financials of the transaction remain undisclosed as Bloomreach, a leader in personalized e-commerce experiences, completes its acquisition of Radiance.

This strategic move aims to leverage Radiance’s proficiency in AI and conversational commerce to enhance Bloomreach’s capabilities in AI-driven innovations within the realm of e-commerce.

Radiance’s Expertise and Foundation

Established in 2017 by Vikas Jha, Radiance specializes in utilizing large language models (LLMs) to guide customers on their shopping journeys.

The company focuses on expertise-based selling, product search, recommendations, and exploration. Radiance’s technical prowess in AI aligns with Bloomreach’s vision to further advance AI technologies in the e-commerce landscape.

Bloomreach’s Personalization and Product Offerings

Under the leadership of CEO Raj De Datta, Bloomreach has become synonymous with personalized e-commerce experiences.

The company’s data engine unifies real-time customer and product data, empowering businesses to gain comprehensive insights into customer preferences.

Bloomreach offers a suite of products, including Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, an AI-powered conversational shopping tool.

Global Reach and Clientele

Bloomreach boasts a diverse clientele, serving over 1,400 global brands, including notable names like Williams-Sonoma, Bosch, Puma, and Marks & Spencer.

The company’s commitment to personalization and innovation is further underscored by its possession of multiple AI patents.

As the integration of Radiance’s AI expertise unfolds within Bloomreach, the e-commerce landscape anticipates heightened levels of innovation and tailored shopping experiences for businesses and consumers alike.

The acquisition underscores Bloomreach’s dedication to staying at the forefront of advancements in AI-driven technologies for e-commerce.

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