Billups Acquires Outsight in Global Expansion
Deal Amount Undisclosed
The financial details of the recent acquisition between Billups and Outsight have not been disclosed.
However, this move signifies a significant development for Billups, positioning the company with a global presence spanning 16 countries across North America, Europe, and Southeast Asia.
As we move into 2024, Billups shows no indications of slowing down its growth trajectory.
Outsight: A Leading OOH Specialist
Jos Van Campenhout, the Founder and CEO of Outsight, has played a pivotal role in establishing the company as an independent Out-of-Home (OOH) specialist and a market leader in Belgium.
Outsight sets itself apart by providing analytical insights, impartial advice, and effective mediation to ensure optimal campaign planning at the best possible prices.
The company boasts a seasoned team of 14 professionals dedicated to guiding advertisers in the creation of result-oriented OOH and programmatic DOOH campaigns, emphasizing efficiency and impact.
Billups: Transforming Out-of-Home Planning for the Performance Age
Under the leadership of CEO David Krupp, Billups is at the forefront of revolutionizing out-of-home planning and placement for what is termed as the “performance age.”
By seamlessly blending art and science, Billups leads the industry with patented scientific targeting, precise out-of-home measurement, and an AI-powered recommendation engine.
The company’s commitment is to support advertisers, agencies, and media owners through a combination of services and platform technology that streamline processes and attribute effectiveness akin to the most successful digital advertising campaigns.
Looking Ahead
With this strategic acquisition, Billups not only expands its global footprint but also strengthens its position as an innovator in the evolving landscape of out-of-home advertising.
As of the latest information available on January 4, 2024, this development positions both Billups and Outsight for continued success in the dynamic and competitive market.
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