India’s top dairy brand Amul has also hopped the ‘Wordle’ bandwagon, the virtual word game that has become a sensation lately. Wordle is a free and simple guessing game where players are supposed to guess a five-letter word of the day every 24 hours with six chances in every attempt. Grabbing the opportunity, Amul, which is famous for its unique and innovative marketing style also turned to the virtual phenomenon.
“#Amul Topical: The web based word game that’s become a viral sensation! (sic)”, Amul’s tweet read as it posted a picture of the Amul girl completing the puzzle in the third attempt. Calling Amul the ‘Wordle for butter’, the iconic ambassador of the brand completed the puzzle in the third attempt with a message that read, “Makes bread great”.
The witty Amul ad yet again won hearts on the internet and the netizens showered their praises for the brand.
Take a look: