Personality on radio Amanda Keller claims that unless they wear loud glasses and jewelry, middle-aged women are invisible.
Jones recalled being given no help at the electronics retailer when he visited to ask about buying a wrist band for his Fitbit watch that he had seen in an online catalogue.
‘I realised when I turned 54 that I’m becoming invisible,’ he said on Wednesday morning.
‘I’ve turned into one of those guys: you walk into a store and you’re just invisible.’
Keller, who also presents Ten’s The Living Room, believes that elderly women would be forgotten unless they dress brightly.
‘Welcome to the world of middle-aged ladies,’ she welcomed.
‘That’s why, as we get older, ladies wear spectacles with red rims and big, colorful jewelry; you have to stick out or people will overlook you.’
Jones asked if that meant dressing like a loud, 75-year-old fashion designer: ‘So I’ve got to be like Jenny Kee?’
Keller, who was a reporter on Beyond 2000 during the late 1980s, said that was one tactic to avoid being ignored.
‘You have to dress, you have to go into JB Hi-Fi or even better, a surf shop dressed like Jenny Kee and tell me how you get on,’ she said.
‘You won’t be dismissed I assure you.’
Next year will mark the 50th anniversary of Kee setting up the Flamingo Park shop in Sydney’s Strand Arcade with another fashion pioneer Linda Jackson.