Adidas launches new pair of trainers causing stir among consumers as they sport deliberate dirt-like markings

Adidas launches new pair of trainers causing stir among consumers as they sport deliberate dirt-like markings

Controversial Adidas Release

Adidas has launched a new pair of trainers that are causing quite a stir among consumers as they sport deliberate dirt-like markings, retailing at a hefty price tag of £170.

The sneakers, featuring grey scuff marks and brown stains, appear pre-distressed, leading to divided opinions among shoppers.

Unique Design Features

The white Ultraboost Light Shoes, with their intentionally weathered appearance, have raised concerns among buyers who claim that the paint on the shoes has started to peel off, further enhancing the distressed look.

Available in sizes ranging from 3.5 to 13.5, these unisex trainers boast 20% recycled materials, aligning with Adidas’ sustainability efforts.

Product Description and Features

Adidas describes these trainers as suitable for daily runs, highlighting their Ultraboost technology aimed at offering a light yet responsive midsole.

The product boasts an Adidas Primeknit+Forged textile upper for a snug fit that adapts during running, facilitating comfort and energy return during workouts and leisure activities.

Sustainability Initiative

The product listing emphasizes the incorporation of at least 20% recycled materials, promoting environmental consciousness by reducing waste and reliance on finite resources, aligning with Adidas’ commitment to lowering the ecological footprint of their products.

Consumer Reactions

Buyer reviews have been mixed, with some expressing disappointment regarding the paint peeling off, leaving behind what they deem an unattractive look.

Criticisms also include complaints about the fit and perceived quality issues, labeling the shoes as subpar for the price.

Conflicting Views Among Buyers

However, amidst the criticisms, there are buyers who appreciate the comfort and aesthetic appeal of the trainers. Positive remarks cite the shoes as both comfortable and stylish, presenting a contrasting perspective amid the negative feedback.

Impact on Adidas’ Reputation

The divisive reception to these intentionally distressed trainers raises questions about Adidas’ quality control and pricing strategy, potentially impacting the brand’s reputation among consumers seeking both style and functionality in their athletic footwear.


TDPel Media

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