‘A Story of Wine and Sound’: Science and creativity come together [listen]

Five Nedbank Cape Winemakers Guild protégés, composers and neuroscientists came together to create a piece of music that pairs with any glass of Cabernet Sauvignon — bringing science and creativity together using music notes to interact with your brain to enhance the wine’s tasting notes.

NAVIGATING COVID-19

Khensani Nobanda, the group executive for marketing and corporate affairs at Nedbank says the wine industry has gone through significant changes due to COVID-19.

“So Nedbank, as a long-term supporter of wine, together with the Cape Winemakers Guild, set out to transform the way people see wine through music,” said Nobanda.

“We all know wine pairs with food, but could we tap into our collective love of music and create a literal wine-and-music pairing to achieve our goal of opening up wine to new audiences?” asks Nobantu.

‘TASTING NOTES: A STORY OF SOUND AND WINE’

Tasting Notes: A Story of Sound and Wine was created to change the experience of drinking wine, to make it more accessible than ever before.

The scientific process entailed translating a Cabernet Sauvignon’s tasting map into an instrumentation map. This was achieved by gathering data through wearable electroencephalogram (EEG) headset technology, that measured emotional responses during various rounds of sensory wine-tasting experiences.

After this process, the data was combined with sound, to taste mapping, to plot the tasting experience into a piece of music.

The result? A composition that is perfect with any glass of Cabernet Sauvignon, which is one of the most available and recognised grape varietals in the world.

HAVE A LISTEN HERE 

THE ONE-OF-A-KIND EXPERIENCE 

Cape Winemakers Guild member and winemaker, Andrea Mullineux, says this one-of-a-kind experience represents the inclusivity and innovation of Nedbank, the Cape Winemakers Guild and the Protégé Programme.

“We have reimagined a new way to connect with people with wine through music on both scientific and Oenological levels,” said Mullineux.