Promatic International in Cheshire strengthens global clay pigeon trap exports with £1 million UKEF-backed funding deal arranged through HSBC UK

Tucked away in Hooton on the Wirral, Promatic International might not be a household name — but in the world of clay pigeon shooting, it’s a major force.

The company has built a strong reputation for designing and manufacturing high-quality shooting equipment, and now it’s pushing even further onto the global stage.

With demand rising overseas, Promatic has secured a major financial boost to keep up with growing international orders.

A £1 Million Funding Boost to Power Export Growth

Promatic has landed a £1 million trade credit facility from HSBC UK, giving the business the extra working capital it needs to expand its export volumes.

What makes this deal even more significant is that it’s backed by UK Export Finance (UKEF) — the government agency designed to help British businesses compete internationally.

This type of support is especially valuable for SMEs, where large overseas orders can quickly stretch cash flow.

From Hooton to 41 Countries Worldwide

Promatic’s equipment is no longer just serving UK shooting grounds. The company is now exporting to 41 countries across:

• Europe
• Latin America
• The Middle East
• Asia
• Africa

That’s a remarkable reach for a specialist manufacturer based in Cheshire, and it reflects how strong global demand has become for British-made sporting equipment.

Innovation That Changed the Sport

Promatic has been based in Hooton since 1996, and over the years it has played a major role in modernising clay pigeon shooting technology.

One of its biggest breakthroughs was helping shift the industry from older mechanical traps to wireless release systems, improving both safety and efficiency at shooting venues.

These systems are now widely used at top-level competitions, showing just how influential the company’s designs have become.

Trusted at the Highest Level of Competition

Promatic isn’t just supplying hobbyists.

Its equipment has been used at some of the biggest sporting events in the shooting calendar, including:

• The ISSF World Cup
• The World Shooting Para Sport Championships

The company produces everything from personal-use traps to full Olympic-standard installations, which has helped drive steady year-on-year export growth.

Why Working Capital Became the Key Challenge

As Promatic’s order book expanded internationally, the business faced a familiar problem for growing exporters:

More orders mean more materials need to be bought upfront, and that puts pressure on cash flow.

The £1 million General Export Facility-backed support allows Promatic to purchase materials in larger quantities and deliver major overseas projects without being held back financially.

Supporting Jobs and the Local Supply Chain

This export expansion isn’t only good news for Promatic — it also strengthens the wider Wirral economy.

Promatic’s growth supports:

• 58 staff at its headquarters
• A network of local suppliers handling steel processing, coating, and packaging

It’s a strong example of how international trade can directly boost employment and industry at home.

Building a Global Sporting Profile

Promatic’s international footprint continues to grow beyond exports.

The company has installed competition layouts at high-profile ranges in places like:

• Dubai
• Greece
• The United States

Notably, Promatic is involved in facilities connected to the Los Angeles 2028 Olympic and Paralympic Games, highlighting how close the company is getting to its long-term Olympic ambitions.

Promatic also sponsors Team GB athletes, including an Olympic gold medallist, reinforcing its place in elite sport.

Leaders Praise the Deal

UKEF’s Export Finance Manager Kevin Ledwith called Promatic a standout example of British manufacturing expertise, stressing that SMEs don’t need to be huge to lead globally.

Promatic CEO Gary Jones described the support as “transformative,” saying it will help the company take on larger international projects and meet growing demand worldwide.

HSBC UK also highlighted the importance of having strong banking support when expanding into global markets.

The Bigger Picture for UK Export Support

Promatic’s story fits into a wider national push. UKEF aims to support over 1,000 SMEs annually by 2029.

In the last financial year alone, UKEF provided a record £14.5 billion in new financing, helping more than 667 UK businesses export and supporting up to 70,000 jobs.

What’s Next?

With fresh financial backing in place, Promatic is now positioned to:

• Expand further into new international markets
• Take on bigger sporting venue projects
• Strengthen its supply chain and production capacity
• Move closer to becoming an official supplier to future Summer Olympic Games

If export momentum continues, Promatic could become one of the UK’s most prominent names in global shooting sport infrastructure.

Summary

Promatic International, based in Hooton, Cheshire, has secured a £1 million export-backed trade facility from HSBC UK with support from UKEF.

This funding will help the clay pigeon shooting specialist meet rising global demand, fulfil orders across 41 countries, and continue supplying equipment used in elite competitions like the ISSF World Cup.

The company’s growth supports local jobs, strengthens the Wirral supply chain, and positions Promatic to chase its long-term goal of becoming a supplier for future Olympic Games.