Khaby Lame, the internet sensation famous for saying everything without saying a word, has just pulled off one of the biggest creator business deals seen so far.
The 25-year-old content creator has sold his core company in a deal worth $975 million — roughly R15.5 billion — instantly pushing his personal fortune into a whole new league.
The Company Behind the Content
The company at the heart of the deal is Step Distinctive Limited, the business that has quietly managed Lame’s global brand, partnerships, and commercial strategy.
Rather than being just another influencer vehicle for brand endorsements, the company functioned as the engine behind his rapidly expanding media empire.
That business has now been acquired by Rich Sparkle, marking a turning point in how Lame’s brand will operate going forward.
Who Is Buying and Why It Matters
Rich Sparkle is a Hong Kong-based company listed in the United States, according to PRNewswire.
The acquisition is more than just a buyout — it signals a move away from scattered, one-off brand deals toward a tightly controlled, exclusive, full-chain commercial platform.
In simple terms, Khaby Lame’s brand is evolving from influencer marketing into a structured global business system, designed for long-term growth rather than viral moments.
From Factory Floor to Global Fame
Born Khabane Lame on 9 March 2000, the creator’s rise is the stuff of modern internet legend.
Now an Italian citizen of Senegalese heritage, Lame built his following through deadpan, dialogue-free comedy skits that poke fun at overly complicated “life hack” videos.
That simple format resonated worldwide — and the numbers prove it.
A Following That Spans the Planet
Lame currently boasts 77.8 million followers on Instagram and an even larger 106.5 million audience on TikTok.
Across all platforms combined, his global following stands at around 360 million people.
Few digital creators can claim that level of reach — and even fewer have successfully turned it into a billion-rand business move.
A Brief Chapter in His Personal Life
Outside of business, Lame’s private life has occasionally made headlines too.
He was married to Danish–South African model Wendy Thembelihle from 2023 to 2024, a relationship that remained largely low-key compared to his online fame.
A New Era for Creator-Owned Businesses
This sale places Khaby Lame among a growing group of creators who are no longer just faces on screens, but owners of valuable, scalable enterprises.
The deal highlights how digital influence, when carefully structured, can rival traditional media and entertainment empires.
For a man whose comedy relies on silence, this billion-rand transaction speaks very loudly indeed.
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