Peter “Produce Pete” Napolitano, the beloved TV personality known for turning fruit and vegetable advice into Saturday morning ritual, has passed away at the age of 80.
For more than three decades, viewers in New York tuned in eagerly to see his warm smile and learn tips on healthy eating, and his passing has left a heartfelt void in the community he loved so deeply.
From Bergenfield to Living Rooms Across New York
Born in 1945 in Bergenfield, New Jersey, Pete was deeply rooted in family and community.
He ran Napolitano’s Produce, his family’s business, for over 50 years, eventually growing it into a local institution.
His hands-on experience with fresh produce became the foundation for his unique charm on television.
Even after decades on air, he remained humble, often weaving life lessons into his produce tips.
Saturday Mornings Were “Produce Pete Time”
Pete’s signature sign-off, “If you eat right, you’re going to live right,” became a comforting refrain for countless Saturday morning viewers.
For more than 33 years, he appeared on “Weekend Today in New York,” offering practical advice on fruits, vegetables, and healthy living while connecting with audiences in an authentic, approachable way.
From Humble Beginnings to Television Stardom
Reflecting on his journey during a 2025 NBC segment, Pete shared, “I come from immigrant people. My father came here from Italy.
No education, no nothing. And then, you know, I got lucky 35 years ago when someone was in my store and put me on a local show.”
That mix of humility, humor, and expertise endeared him to viewers far beyond the produce aisle.
Beyond the Screen: Writing, Teaching, and Mentorship
Pete’s passion extended beyond TV.
He authored several books, hosted cooking classes at prestigious venues like King’s Culinary Arts, D’Agostino, Bloomingdale’s, and Macy’s, and visited schools to encourage young people to eat healthily.
His mission was always clear: to inspire others to enjoy nutritious foods while making wellness accessible and fun.
Loved by Colleagues and Fans Alike
Amy Morris, Senior Vice President of News for NBC 4 New York and Telemundo 47, captured his impact perfectly: “He was a beloved member of our station family, and our viewers felt the same way — visiting him at our Health Expo, our Feeding Our Families Food Drives, or the many farmers markets across New Jersey where he always felt right at home.”
Family First
Despite his decades-long television career, nothing was more important to Pete than his family.
He is survived by his wife, Bette, whom he met at 16, their two children, and seven grandchildren, several of whom made appearances on his show over the years.
A Community Mourns
News of Pete’s passing sparked an outpouring of grief online.
Fans and friends shared heartfelt tributes, reflecting on the kindness, generosity, and wisdom that defined his life.
One wrote, “My heart goes out to the beautiful family that you loved so very much. I loved your stories and you. We will ALL miss you so much, Produce Pete.”
A Legacy That Lives On
Peter Napolitano’s life was a testament to dedication, warmth, and a genuine love for people — whether through a simple tip about ripe fruit, a lesson on healthy eating, or his devotion to family.
His message, his laughter, and his signature advice will continue to inspire those who were fortunate enough to know him, on screen or in the community he cherished so deeply.
Share on Facebook «||» Share on Twitter «||» Share on Reddit «||» Share on LinkedIn