New York is buzzing as Waldo, a rising investment firm, announces the successful close of its first-ever fund, Waldo I, at $225 million.
The fund has drawn backing from a mix of institutional investors, including foundations, fund of funds, and multi-family offices, all bringing specialized knowledge to the table.
A Focus on Early-Growth Tech and Software
Waldo isn’t your typical investor.
The firm zeroes in on early-growth stage software and tech-enabled services companies that have already shown proof of traction.
Their approach combines disciplined, institutional-style analysis with a founder-friendly mindset, aiming to find promising companies that might otherwise fly under the radar.
Leadership Built on Long-Term Collaboration
The firm is led by Jon Rosenbaum and Julie Effron, who first crossed paths as undergraduates at the University of Pennsylvania.
Their partnership has spanned more than a decade, during which they’ve built solid investment track records at Insight Partners and Elephant.
Between them, they’ve held over 30 board positions, shaping growth strategies for a range of companies.
Founder Experience Adds Extra Insight
Julie Effron brings an added layer of perspective, having co-founded ALICE, a hotel software company that was later acquired by Expedia.
This firsthand founder experience informs Waldo’s approach, allowing the firm to empathize with entrepreneurs while helping them scale effectively.
Looking Ahead
With Waldo I now closed, the firm is set to start deploying capital, scouting the next generation of standout tech companies.
The combination of institutional discipline, deep experience, and a founder-first approach positions Waldo as a firm to watch in the early-growth investment space.
Share on Facebook «||» Share on Twitter «||» Share on Reddit «||» Share on LinkedIn