Simba launches bold new Wellington’s tomato sauce flavoured chips that bring a nostalgic taste to snack lovers across South Africa

If you grew up in South Africa, chances are your go-to condiment was a hearty dollop of tomato sauce.

Now, that familiar flavour is taking on a new form—crispier and crunchier than ever.

Simba, a brand that’s practically a household name when it comes to chips, just dropped something new: Wellington’s Tomato Sauce Flavoured Potato Chips.

And yes, it’s as nostalgic as it sounds.

Simba Teams Up with a Saucy Legend

To bring this bold flavour to life, Simba joined forces with Wellington’s—famous for their rich and flavourful sauces.

The idea?

To blend Wellington’s deep, tangy tomato taste with Simba’s unmistakable chip crunch.

If that doesn’t scream South African snacking at its best, we don’t know what does.

A Familiar Flavour with a Tasty Twist

“Tomato sauce is basically a guest at every South African meal—whether it’s a weekend braai or a cosy family lunch,” shared Tongase Dhlakama, who leads marketing for PepsiCo South Africa’s chip category.

“We wanted to give people a fun, flavour-packed way to enjoy what they already love—but with a crunch.”

Sizes for Every Craving

Whether you want a quick snack or something to share, Simba’s new Wellington’s Tomato Sauce chips come in two sizes: 36g for the solo snackers, and 120g if you’re feeling generous—or just really hungry.