As a personal trainer, you will be aware that competition is pretty fierce. As such, you need to market yourself effectively through online sources, and penning an influential and effective personal trainer biography is one of the first and most important steps in this process. Here’s how you can do it.
Select the right medium
Like all marketing approaches, you need to select the right means to reach your target audience.
The first step here is identifying that audience, and as a personal trainer that is an important consideration.
“Personal trainers appeal to every demographic, and although you could target everybody, that is a stretch on your resources. Instead it would be better to identify your niche and then market accordingly. So if you are going for the older market, it’s probably not your best bet to go through Instagram, for example, but through health magazines or online communities which that target audience are known to frequent. If you are looking at a younger audience, of course Instagram is your number one means,” advises Cheryl Dupont, a sports blogger at Do My Assignment.
Structure it
The best writers are those who able to best structure their piece of work. Writing a marketing piece like a biography works on exactly the same principle. Employ a Logical structure that the reader can easily follow, and get straight to the point in terms of who you are and what you can offer, and why you. What is your USP? Get that in early, and don’t waffle.
Get your qualifications, experience and achievements in there early
That structure that we have spoken about needs to accentuate your skills, qualifications and experience, so make sure you get that information in early (the first sentence preferably). Attention spans are shorter than ever, so if you do not engage your potential customer early with details of what makes you special, then they are not likely to stick with you for long: certainly not long enough to get to the lower reaches of your bio in order to unearth that information which should have been stated at the start. Make it impactful by delivering the relevant information early, and then back it up with examples and what other people have said about you. It’s not rocket science, but is easy to concentrate on the wrong things. Not any more by following this advice.
Speak directly to the prospective client
Don’t write your bio so that it is disengaged from that prospective client. A good piece of advice to follow is to speak in the first person, and avoid overly stylized marketing language. You know what your audience is looking for, so speak to them clearly, directly and honestly, and in this way you are much more likely to appeal.
Don’t forget a call to action
One of the number one rules you learn in marketing 101 is to include a call to action (CTA); that is, what exactly do you want the reader to do next. Whether it is to call you to make a booking, visit your website to learn more about your services, or to provide an email address and sign up to your newsletter, through which you can then engage them further and get that all-important conversion…what do you want them to do?
“It’s not enough in this day and age to just provide information about yourself: most people will simply read it, say to themselves ‘oh he/she sounds good’ and then ultimately do nothing. Instead, tell them to provide their email address so you can contact them with special offers, then the ball is firmly back in your court, where you want it to be. This is the most logical approach in terms of simple marketing techniques,” says Tom Rolston.
Don’t forget help is at hand
If you are at all concerned about going this alone, maybe because you have never done anything like this before, then don’t be as the web offers a plethora of help. Notable sites can all help with those essential editing and proofreading activities which will elevate your bio to the next level.
See what the competition do
And there’s no need to reinvent the wheel: see what your competitors are doing, and borrow from the best.Health and lifestyle editor, as well as fitness training blogger, Jenny Han.
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