Global technology company Zoho Corp announced Zoho Marketing Plus, a new unified software that combines a mix of marketing capabilities to provide stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results.
The new software packs a mix of marketing tools that helps marketing professionals better understand customers and ultimately drive better results, growth, and revenue.
“Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It’s becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data, and ROI,” said Hyther Nizam, President, Middle East and Africa at Zoho.
“The complexity of data and personalization at-scale only raises pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Plus maximizes productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs.”
The new platform boasts advanced features including a centralized workplace, known as “Brand Studio”, AI-powered data analysis, integration with third-party solutions, a unified digital brand asset creation and repository, improved collaboration across campaigns as well as an accurate and real-time measurement for improved business intelligence and customer impact.
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