What started as a passion project to fix up an old, rundown house in Swansea has turned Milly Davies and Louis Morgan into social media darlings.
With nearly two million followers on Instagram alone, their home renovation journey is now the talk of the internet.
But while the videos of paint-splattered jumpsuits and dramatic before-and-afters have made them relatable stars, there’s growing curiosity (and a bit of cynicism) about the reality behind the glossy online content.
Behind the Instagram Reels: Who Are Milly and Louis?
Milly, 27, and Louis, 28, aren’t your average DIY couple.
Since getting the keys to a seven-bedroom former Bishop’s residence in March 2024, they’ve been sharing every moment of their house transformation online—from ripping up old carpets to discovering historical artefacts hidden behind walls.
Their combined follower count across Instagram, TikTok, and YouTube continues to grow, thanks to slickly produced videos and their seemingly hands-on approach.
But not everyone is convinced the pair are doing it all on their own.
The real question many are asking: how did two people in their twenties manage to buy such a massive property—and fund the extensive renovation?
Money Matters: The Quiet Support Behind the Scenes
It turns out, there’s more to their story than just hard work and elbow grease.
Land Registry records show that the property is owned solely by Louis, and not Milly.
That might not raise eyebrows on its own—until you learn that Louis’s father is a multimillionaire hotelier, property tycoon, and part-owner of Swansea City FC.
His dad, Martin Morgan, is the man behind Swansea’s upscale Morgans Hotel and was also the founder of Wales’ largest independent travel agency.
Louis himself holds directorships in a dozen companies, all of which his father co-directs.
Meanwhile, Milly also comes from a financially comfortable background.
Her father heads a luxury interiors company in Dubai, and her mother manages multiple retail and real estate investments in the UAE.
Lavish Lifestyles, Luxury Vacays, and a Mortgage-Free Mansion
Social media snapshots show the couple enjoying holidays in the Maldives, skiing in the Alps, and cuddling elephants in Thailand. It’s clear that they’re no strangers to luxury.
As for the home in question? The couple purchased it for £410,000—without a mortgage—despite it being listed for nearly £700,000 a year earlier.
It’s a Victorian-era house in Swansea’s leafy Uplands district, formerly owned by the Catholic Church, complete with sprawling grounds, a cellar, and even old stables.
Putting in the Work—or Just Posing With Power Tools?
While Milly and Louis maintain they’ve done most of the heavy lifting themselves, eagle-eyed followers aren’t so sure.
Many of their videos feature dramatic transformations, but with little sign of the behind-the-scenes professionals who likely made it happen.
Some viewers are skeptical that two young amateurs could handle a project of this scale without serious help.
That skepticism has occasionally turned snarky. One follower joked, “Did you completely empty your trust fund, babes?”
Another chimed in: “It’s funny when she says ‘risk’—like her parents didn’t just give her the money.”
The Viral Complaint That Came All the Way From Australia
The couple’s online fame even sparked a bizarre international twist.
An anonymous viewer from Australia reported them to local building control in Swansea, claiming their bathroom damp-proofing wasn’t up to standard.
Officials showed up, inspected everything, and concluded it was all compliant—with British regulations, at least.
Milly addressed it in a video, laughing: “If we were in Australia, we wouldn’t be okay—but that’s not relevant, because we’re not!” She thanked the mystery Aussie for the unexpected visit, calling it “a fun morning.”
Commenters were quick to rally behind the couple, mocking the overreach.
“Next time, call the police for driving on the left side of the road,” one joked.
A Treasure Trove of History Hidden in the Walls
Despite the criticism, there’s no denying the charm of the couple’s discoveries.
Among the historical gems they’ve uncovered?
A World War II helmet insert behind a bricked-up doorway, a certificate claiming to authenticate a piece of the cross of Christ, and a newspaper from 1925 detailing the death of Queen Alexandra of Denmark.
The house, originally built in 1859, has worn many hats—it’s been a doctor’s office, a bishop’s residence, and now, a content creator’s paradise.
So, Are They Actually Doing the Work?
To their credit, Louis and Milly admit they’ve brought in experts for tasks like plumbing and electrical work.
But they insist they’re still doing the majority of the work themselves.
Louis, who has some experience in renovations, said: “We’re doing what we can—anything too technical, we get help.”
They’ve turned one of the seven bedrooms into a dressing room for their master suite and are living in the home while continuing the renovations.
Life Between Construction and Getaways
Even as they juggle home improvement and social media fame, they still make time for getaways.
When MailOnline caught up with them, they were heading to Spain to spend a weekend with Louis’s father—loading up their brand-new Land Rover Defender for the trip.
Still, they take pride in their renovation journey. “We’ve been working on the place for a year and we’ve got a long way to go,” Louis said.
Milly added, “We’re doing it together. I’m learning, and I’m enjoying it.”
Influencer Strategy: Partnerships and Viral Moments
The couple have been smart about monetizing their project, teaming up with brands for tools, furnishings, even Milly’s workwear.
A few viral posts helped skyrocket their following, and now they’re hoping to inspire other young people to try their hand at DIY.
“It just went a bit crazy last year,” Milly recalled.
“We’re so grateful for the support and advice we’ve gotten from everyone.”
Love, Luck, and a Lot of Questions
In the end, Milly and Louis’s story is a mix of charm, privilege, and savvy branding.
Their stunning home transformation is certainly captivating, and their charisma has earned them a loyal audience.
But their journey has also sparked conversations about wealth, authenticity, and what it really means to “do it yourself.”
As they continue documenting their grand renovation, one thing’s for sure—whether people are cheering them on or side-eyeing from the comments section, everyone is watching.