What started as a typical scroll through social media turned into a firestorm of reactions among Starbucks employees and loyal customers alike.
The buzz? A brand-new dress code set to take effect in mid-May.
While uniforms might seem like a minor change, for many Starbucks workers, this one hit a nerve.
New Dress Code Rules Stir the Pot
Starbucks officially confirmed the uniform update on April 14, putting rumors to rest.
Beginning May 12, all partners (as the company calls its employees) will be required to wear solid black tops, paired with pants in either khaki, black, or blue denim. That’s it—no exceptions.
This change marks a departure from the more flexible dress code rolled out in 2016, which allowed subdued colors and even included the option to wear hats like beanies and fedoras.
Now, Starbucks says the focus is on making sure the green apron stands out more prominently as a symbol of hospitality and warmth in its cafés.
Workers Voice Their Frustration Online
The reaction from employees? Let’s just say it hasn’t been warmly received across the board.
On Reddit, several current partners didn’t hold back their thoughts on the update—or on CEO Brian Niccol, for that matter.
One user blasted the new direction, claiming Niccol’s leadership is dragging the brand backward by decades.
Another longtime barista, who’s been with Starbucks for ten years, expressed disappointment at having to retire their colorful wardrobe that once brought a little joy to the grind.
“It sucks we can’t even wear our grey or green Starbucks shirts. I hate it here,” wrote one frustrated employee.
Another added, “I don’t even have money for gas, let alone buying a whole new work wardrobe.”
“We Just Bought Clothes!”: Money Woes and Morale Dip
Many employees pointed out they’d recently spent money on clothing that met the now-obsolete dress code.
Others noted that those with black aprons or grey Starbucks shirts—which were previously fine—are now out of luck.
One commenter summed it up: “This is actually so annoying. What about all of us who invested in what we thought was approved attire?”
Some Are Actually Into It
Not everyone is fuming, though. A few employees and customers chimed in with a more positive take.
One customer praised the new rules, saying black looks sleek and creates a stronger brand identity.
Another employee appreciated the clarity of the guidelines, stating it’ll make it easier to get dressed without second-guessing.
A Tennessee barista even hyped it up: “We’re gonna look AMAZING!!! The premier spot to get coffee! LET’S GO!”
Niccol’s Vision: Changes Beyond Clothing
Since taking the reins as CEO last year, Brian Niccol has introduced several major changes aimed at boosting Starbucks’ performance.
His “Back to Starbucks” plan includes perks like no more extra fees for non-dairy milk, shorter wait times, and free refills when drinking in-store with mugs or glasses.
Still, not all of Niccol’s moves have been popular.
The company drew criticism earlier this year for announcing that customers must now make a purchase before using the restrooms—walking back its longstanding open-door bathroom policy.
That, too, sparked a wave of customer complaints.
What’s Brewing Next?
The dress code is just the latest in a long line of updates under Niccol’s leadership, and it’s clear that opinions are sharply divided.
While some see these changes as smart steps toward a more streamlined, recognizable brand, others feel it’s a step away from the personal expression and warmth that once defined Starbucks culture.
So the question now is: what’s next for the coffee giant—and will employees and customers be on board?