Since President Donald Trump took office six months ago, the women on his team have become as recognizable for their political roles as they are for their impeccable fashion sense.
From press briefings to high-profile meetings, the aides have developed what feels like an unspoken style code—favoring particular designers for a polished, executive look.
Their wardrobes are a mix of high-end labels like Veronica Beard, Self-Portrait, Maje, and Sandro, with occasional touches of more accessible brands such as Zara.
The results are preppy, professional, and unmistakably expensive.
Veronica Beard Reigns Supreme
Veronica Beard, the American ready-to-wear brand founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, is clearly a favorite.
Secretary of Homeland Security Kristi Noem, for instance, was spotted in July wearing the brand’s iconic Dickey jacket in light pink, paired with a simple black silk dress, while meeting with Senator Katie Britt.
The jacket, which once retailed for $700, has been embraced by multiple White House women, including United States Director of National Intelligence Tulsi Gabbard, who wore a navy blue version while campaigning in Atlanta last November.
Even First Lady Melania Trump has been known to favor the brand.
Special Assistant Margo Martin has also showcased the brand, donning a beige pantsuit with a $700 jacket and $498 trousers while accompanying the President—a look both professional and stylish.
Self-Portrait Brings Elegance to Press Events
British label Self-Portrait is another go-to for Trump aides, especially Press Secretary Karoline Leavitt.
At press briefings, she has worn pieces like the $555 Metallic Bouclé Minidress and a mint green tweed dress adorned with silver bejeweled buttons and multiple pockets.
Leavitt also chose a Tiffany box blue lace dress by the brand for the 2025 White House Easter Egg Roll, featuring a square neckline, bedazzled buttons, and a delicate belt.
Designer Self-Portrait is also a favorite of Ivanka Trump, seen in several pieces at events like the Miami Open, including a lemon-yellow ruffled dress retailing for $555.
French Flair with Maje and Sandro
French labels Maje and Sandro are also staples in the Trump aides’ wardrobes.
Martin has been seen in a $430 navy blue tweed dress with denim details by Sandro, while a white knit version of the same dress, priced at over $300, has been worn by both Martin and Lara Trump in different colors.
Leavitt has shown her affinity for Maje with a hot pink tweed wrap dress, complete with gold buttons and an open back, worn for a White House press event.
She also shared a photo with Martin and Meghan Bauer in matching Maje tweed mini dresses, captioning the snap “West Wing girls.”
Affordable Options Make Occasional Appearances
Not everything in their closets is designer. Leavitt and Martin sometimes opt for more budget-friendly options from Zara or Abercrombie & Fitch.
Leavitt, for instance, wore a deep magenta pantsuit from Zara to her first press briefing in January, featuring a pleated collar, black buttons, and a total cost under $65 for both blazer and pants.
Looking Ahead: What’s Next in White House Fashion
As President Trump’s term continues, the fashion choices of his aides remain a talking point in Washington.
Whether favoring high-end labels or mixing in affordable options, these women have managed to balance style, professionalism, and a touch of glamour—setting trends as they go.
It will be interesting to see which designers rise in popularity next and how these fashion-forward aides continue to make their mark both inside and outside the White House.