With Wimbledon 2025 off to its hottest start on record, fans aren’t just sweating under the summer sun—they’re also feeling the burn in their wallets.
Whether it’s a cold pint, a classic jug of Pimm’s, or even a bottle of water, the price tags on refreshments this year are catching everyone’s attention.
Steep Prices for Beer and Pimm’s Leave Fans Thirsty and Frustrated
Wimbledon has always been known for its polished traditions and polished drinks—and this year, that tradition continues with a bump in prices.
A pint of Stella Artois, one of the tournament’s sponsors, will now cost a hefty £8.85, up from £8.50 last year and just £7.55 back in 2023.
Even the non-alcoholic version of the beer will still cost £6.90, while a small 300ml bottle stays at £7.50.
One frustrated fan took to social media to vent: “Stella is one of the cheapest beers at wholesale these days.
Wimbledon charging £8.85 is just pure greed—not about profit margins.”
Pimm’s Tradition Carries a Luxury Price Tag
Pimm’s is practically synonymous with Wimbledon, but this beloved British staple doesn’t come cheap.
Depending on where you buy it within the grounds, a 250ml glass of Pimm’s will cost you anywhere from £10.20 to £12.25.
Want a jug for you and your friends? That’ll be £36.
And if you’re leaning toward wine, expect to pay £10.20 for a 187ml glass—whether it’s white, red, or rosé.
The same price applies to a Sipsmith gin and tonic.
Bottles of wine are listed at £49.60, while some champagne options soar as high as £96.
Want to Stay Sober? That Still Costs Something
Even skipping the booze doesn’t mean you’ll dodge the price hike.
A soft drink like Coke or Sprite will set you back £2.75, while a large bottle of Evian is now priced at £5.
Thankfully, Wimbledon does offer free water refill stations around the grounds, so fans can reuse their bottles and stay hydrated without paying again.
The Iconic Strawberry Snack Gets Its First Price Bump in 15 Years
One of Wimbledon’s most iconic treats—a punnet of strawberries—has seen a rare price change.
After keeping the price steady at £2.50 since 2010, the All England Club has now increased it to £2.70 for 2025.
With around 140,000 portions sold each year, that small 20p bump will bring in an extra £28,000.
Still, compared to other food and drink on offer, it’s arguably the best value item at Wimbledon.
And for budget-conscious fans, the tournament remains one of the few major sporting events that still allows spectators to bring their own food—and even alcohol—into the grounds.
So if £8.85 for a pint isn’t your vibe, you can always pack your own strawberries and fizz.
A Hot Start and Packed Grounds Set the Tone for 2025
With over half a million fans expected over the next two weeks and the event already reaching full capacity on Day One, Wimbledon is back in full swing.
But whether you’re cheering from the stands or waiting hours in the queue, one thing’s clear—staying refreshed this year may cost more than ever.
