Voting Now for Canon’s People Choice Winner for Moments That Matter: Expo 2020

Canon Central and North Africa (CCNA) ( the official printing and imaging provider of Expo 2020 Dubai, opened its doors to the general public to vote and select a ‘People’s Choice Winner’ for ‘Moments that Matter’ competition, in an announcement today.

In alignment with Canon’s future of the planet pillar, Canon had launched its sustainability themed ‘Moments that Matter’ competition last year, aimed at engaging people and influencing sustainable development through visual storytelling at Expo 2020 Dubai


Thirty shortlisted entries from the competition are now on display for the general public to view and vote in order to select one lucky winner who’ll take home the company’s newly launched and highly-rated R5 camera along with the lens.
Viewers can vote for their favorite photograph from February 8th to February 28th 2022, shortlisted entries are currently being exhibited at Expo 2020’s sustainability pavilion and are also available to view at Canon’s official Facebook page here


The competition is part of Expo’s series of interactive events and programs to promote the power of imagery to capture, preserve and share with the world some of the most inspiring transformative ideas showcased at the exhibition.

Canon’s interactive events and programs align with Expo 2020 Dubai’s pillars of Opportunity, Mobility and Sustainability with corporate priority platforms of the ‘Future of the Planet’, the ‘Future of People in it’ and the ‘Future of what is Possible’.

Photographers aged 18 and above in the EMEA region were previously asked to submit five images reflecting the ideals of sustainability across these categories: ‘Moments that make us’ (Environment), ‘Moments that heal us’ (Human), ‘Moments that save us’ (Social) and ‘Moments that develop us’ (Economic).

The overall competition entries have been judged by an esteemed international panel of experts, including Fiona Shields, head of photography at Guardian News and Media Group; Kathy Moran, the deputy director of photography for National Geographic magazine; Aïda Muluneh, Canon ambassador and founder and director of Addis Foto Fest; Brent Stirton, Canon ambassador and senior photographer at Getty Images, and Muhammed Muheisen, Canon ambassador, National Geographic photographer, Pulitzer prize winner and founder of Everyday Refugees.

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) ( is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe.

The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon’s corporate philosophy is Kyosei ( – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

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