In a significant move ahead of the 2024 elections, a political action committee backing Vice President Kamala Harris has unveiled a massive $15 million ad campaign.

This campaign is strategically aimed at key battleground states and highlights Harris’ stance on reproductive rights.

Ad Campaign Details

American Bridge 21st Century, the committee behind the campaign, kicked things off on Thursday.

The ads, set to air on TV, radio, and digital platforms, will focus on promoting Harris’ support for abortion rights while taking aim at former President Donald Trump.

The targeted states include Michigan, Pennsylvania, and Wisconsin, which are crucial for the upcoming election.

Bradley Beychok, co-founder of American Bridge, emphasized the campaign’s focus.

“Our mission has always been clear: abortion, democracy, and freedom,” Beychok said.

He stressed the importance of these issues in swing states, particularly among women, who he believes will play a pivotal role in the election outcome.

Advertisements in Michigan

One ad featured in Michigan begins with a physician’s assistant expressing support for Harris.

“I think Kamala Harris understands the people I serve,” she says, praising Harris’ commitment to reproductive rights.

The ad contrasts this with Trump’s stance, citing his boast about overturning Roe v. Wade, which allowed states to impose abortion restrictions.

Trump has publicly declared that abortion policies should be decided by individual states, though he has indicated he would not sign a federal ban on abortion.

In contrast, Harris has expressed support for federal legislation to enshrine Roe v. Wade’s protections into law, aiming to prevent state-level restrictions on abortion.

Broader Campaign and Funding

This ad campaign is part of a larger $140 million effort by American Bridge 21st Century to support Harris’ presidential bid.

The committee is funded by high-profile donors, including billionaires Michael Moritz and Reid Hoffman, as reported by OpenSecrets.

Polls show tight races in the battleground states of Michigan, Pennsylvania, and Wisconsin.

Current averages from RealClearPolling indicate that Harris is leading by narrow margins in Wisconsin and Michigan, while the race in Pennsylvania is nearly even.

Upcoming Voting Dates

In Pennsylvania, early voting by mail and in-person will begin on September 16.

Michigan will start mail-in early voting on September 26, with in-person voting starting on October 16.

Wisconsin’s mail-in early voting starts on September 19, and in-person early voting begins on October 22.