As Philadelphia’s tech scene gains momentum, United Effect Ventures (UEV) is stepping up its game with a bold move—welcoming Paula Fontana as its new Chief Marketing Officer.
Meet Paula Fontana: Growth Strategist and Tech Advocate
Paula isn’t new to this space. She brings serious experience to the table, having worked with ventures across every stage—from scrappy pre-seed startups to more established, fast-scaling growth companies.
Her track record spans some of the most exciting areas in tech right now, including AI, cybersecurity, and frontier innovation.
At UEV, she’s expected to play a big role in accelerating the company’s brand journey, designing more founder-first programs, and enhancing their data-driven understanding of the venture ecosystem—just as the region finds itself on the cusp of a tech-driven transformation.
Board Member, Advisor, and Startup Whisperer
Outside of her new role at UEV, Paula stays deeply involved in the innovation space.
She sits on the board at iluminr and runs her own advisory firm, where she helps businesses tackle the challenges of launching AI-driven strategies and refining their market approach during fast-changing times.
What United Effect Ventures Is All About
UEV is more than your typical venture firm.
Based in Philadelphia, the organization is part venture studio, part incubator, and all-in on helping B2B tech founders thrive.
They work with startups from the very beginning, helping them get off the ground quickly and scale with confidence.
Their tools include the Fast Start Platform, an Enrichment Program, and the Origination Venture Fund—all designed to provide capital, strategic insight, and hands-on support to help founders validate ideas, launch products, and grow without getting lost in the chaos of early-stage building.