Let’s be honest—when you’re a billionaire, you don’t want to deal with furniture shopping or picking paint swatches.
You want to walk into your new place and feel like you’ve lived there forever.
That’s exactly what’s happening in the world of luxury real estate right now.
The ultra-wealthy aren’t just after oceanfront views or fancy penthouses anymore.
They want it all—and they want it move-in ready.
Fully furnished, expertly styled, and perfectly polished down to the last decorative throw pillow.
Meet the Woman Behind Hollywood’s Most Coveted Interiors
Cheryl Eisen, a celebrity home stager and designer, has become the go-to name for stars who want their homes to look flawless without lifting a finger.
Her client list reads like a red carpet: Kim Kardashian, Robert De Niro, Daniel Craig, Jeff Bezos, and even John Legend and Chrissy Teigen.
Through her companies—Interior Marketing Group and Eisen Design House—she’s styled everything from sleek Manhattan penthouses to sprawling waterfront homes in Miami.
And what’s she learned after all these years?
The rich want peace. Calm, neutral tones. Serene spaces. A vibe of “quiet luxury.”
Fully Furnished Is No Longer a Bonus—It’s the Standard
According to Eisen, today’s luxury buyers expect turnkey homes.
These are properties that are 100% ready for living the moment the deal closes—just bring your toothbrush.
She said it used to be normal for the wealthy to hire interior designers and spend a year making a home look perfect.
Now, that’s considered a waste of time.
Instead, many are opting for fully staged and designed homes, which are often selling for above asking price and nearly twice as fast as others in the market.
Why a Neutral Palette Is Winning Over Bold Style
You might expect celebrities to demand flashy colors and outrageous design choices.
But Eisen says the opposite is true: they’re craving tranquility.
Think layered textures, soft neutrals, and warm earth tones.
It’s all about creating a space that feels like a peaceful retreat.
She explains, “We don’t go too taste-specific. That can turn buyers off.
What works is simple, elegant, and soothing.” Still, she admits even the most subdued designs leave room for personality—like curved sofas, abstract shapes, and furniture inspired by natural, imperfect materials.
Miami vs Manhattan: The Rich Want Different Vibes in Every City
Even though her formula is built on broad appeal, Eisen tailors her designs to each location.
In New York, she might add vintage touches and a bit of edge—think funky art or a cool antique light fixture.
But in Florida, it’s all about fresh, breezy, modern vibes.
Vacation homes there often feature bright spaces, organic textures, and an airy, open feel.
Each city has its own flavor, but the underlying theme remains the same: effortless elegance.
Vacation Homes Take the Lead in This Design Shift
Eisen has noticed a big surge in demand for turnkey vacation homes, especially in places like Florida.
And she gets it—“Why spend a year furnishing your second home when you could walk in, drop your suitcase, and relax?” she says.
She sees this as a natural progression. The wealthy often own multiple properties around the world, so having them ready to go—fully styled and live-in ready—just makes sense.
What Makes a Home Sell Instantly to a Celebrity?
It’s not just about pretty furniture. Eisen believes great staging is part design, part psychology.
“We want people to walk in and immediately feel at peace, like they belong there,” she says.
That emotional reaction is a big reason why her homes sell so quickly.
Buyers aren’t just looking at real estate—they’re imagining their lives there.
When “Turnkey” Gets a Bit Wild
Despite the lean toward calm and neutral, Eisen’s job is never boring.
In fact, one of her more unusual requests came from former Real Housewife Bethenny Frankel, who wanted a zipline installed in her yard. Not your average staging job.
Another recent project in Miami’s Five Park Residence pushed the boundaries with bold colors and dramatic statement pieces—each room designed to feel like a unique experience.
Why This Trend Isn’t Going Anywhere
Eisen says she’s thrilled by this shift toward move-in-ready luxury homes.
“Honestly, I always hoped the industry would head in this direction,” she shares.
To her, it just makes sense—why buy a dream home and then spend a year designing it from scratch?
And with success stories like Jeff Bezos and Chrissy Teigen scooping up furnished homes, this trend shows no sign of slowing down.
Turnkey Living: The New Standard for the Ultra-Rich
At the end of the day, whether it’s a vacation spot or a primary residence, the ultra-wealthy want convenience, comfort, and calm—and they want it now.
As Cheryl Eisen puts it, “It’s a no-brainer.”
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