Travis and Jason Kelce have gone from dominating the football field to making serious moves in the business world—and their leap into the beer industry is already paying off in a massive way.
Just over a year since teaming up with Garage Beer, their investment has turned into a staggering $200 million valuation.
A Bold Business Play
In June 2024, the Kelce brothers became the biggest backers of Garage Beer, a Kentucky-based brand under Braxton Brewing Corporation.
It was their first time stepping into the role of business owners together, and they didn’t just sign checks—they rolled up their sleeves and got involved.
Over the past year, they’ve been the brand’s loudest promoters, pushing Garage Beer to their millions of fans online.
The Rapid Rise of Garage Beer
The growth has been nothing short of explosive.
In just 14 months, Garage Beer has climbed from under $20 million in revenue to a projected $60–$70 million this year.
Their product lineup, featuring a crisp lime beer and a classic light beer, has clearly struck a chord with younger drinkers.
And now, with fresh investment coming from private-equity group Durational Capital Management, Garage Beer is gearing up for even bigger marketing pushes and expansion.
The Kelce Factor
One of the biggest reasons for the brand’s success? The Kelces themselves.
They’ve been more than just figureheads—Chief Executive Andy Sauer shared that Jason even called him on Labor Day to discuss strategy.
That kind of hands-on commitment, Sauer explained, shows exactly how the brothers operate: “always on” and deeply invested.
Winning Over Millennials and Gen Z
Garage Beer has become a hit among younger legal-age drinkers, and having the Kelce brothers front and center has only fueled that popularity.
Their reach, humor, and relatability have made the brand feel fresh and authentic.
And now, there’s even more buzz thanks to Travis’s personal life.
Engagement Buzz Adds to the Hype
Travis Kelce recently sent social media into meltdown when he proposed to Taylor Swift, an announcement that racked up nearly 40 million likes.
Their engagement has only amplified the spotlight on everything he touches—including Garage Beer.
Talking with Jason on their podcast, Travis shared how meaningful the moment was, saying it’s been “really fun telling everybody who I’m going to be spending the rest of my life with.”
Football Meets Business
For now, Travis is back to football mode.
He and the Kansas City Chiefs are in Brazil preparing for their Week 1 showdown against the Los Angeles Chargers.
While Taylor isn’t expected to be there for the game, fans are betting she’ll be back cheering at Arrowhead soon enough.
What’s Next for the Kelce Brothers?
With Garage Beer booming, new investment secured, and a cultural wave behind them, the Kelce brothers aren’t just rewriting their post-football careers—they’re building a legacy that bridges sports, business, and entertainment.
And if the first year is anything to go by, this is just the beginning.