Fashion and sports don’t often collide in such a dramatic way, but Lacoste has just made headlines with a bold decision.
Instead of its famous crocodile, the French fashion house has temporarily embraced a new emblem — a goat.
And this isn’t just any goat, it’s a nod to Novak Djokovic, widely regarded as the “Greatest of All Time” in tennis.
Why the Crocodile Took a Break
For the first time in 92 years, the iconic Lacoste crocodile has stepped aside.
The change comes during the US Open, where Djokovic is once again in the spotlight.
The new logo pays tribute not just to his dominance on the court, but to his enduring partnership with the brand since 2017.
Honouring Djokovic’s Record-Breaking Career
Djokovic’s achievements speak for themselves — 24 Grand Slam titles and four US Open wins among them.
With numbers like these, Lacoste felt it was only fitting to swap out their long-standing reptilian mascot for a symbol that reflects his unmatched legacy in tennis.
A Limited Edition for Fans
This playful yet powerful gesture isn’t just about logos.
Lacoste has rolled out a limited edition collection featuring the green goat design on polos, caps, jackets, and T-shirts.
It’s a rare chance for fans to wear a piece of history that combines style with sporting greatness.
The Perfect Match of Elegance and Endurance
Fashion experts have praised the collaboration, calling it a perfect pairing.
Just as Lacoste stands for elegance and resilience, Djokovic’s focus and longevity mirror those qualities on the court.
It’s more than branding — it’s a celebration of excellence across two worlds.
Fans Approve the Bold Move
If Lacoste was worried about backlash, the reaction online has put those fears to rest.
Social media is full of support, with fans calling the move “fully deserved” and even dubbing Djokovic the “GOAT of GOATS.”
Others were quick to show interest in the collection, with one excited comment simply reading: “Take my money.”
A Logo Change With Meaning
Swapping logos is always a risk for brands, but Lacoste has pulled it off with style.
This temporary rebrand not only honours Djokovic but also strengthens the bond between fashion and sport in a way few others could manage.
