Teen Darts Champion Luke Littler Has Helped His Sponsor’s Profits Soar, Reveals Darts Boss Who Discovered Him at Age 12 and How Much He’s Earned

Luke Littler, a 17-year-old darts sensation, has captured the sports world’s attention over the last year with his incredible rise to fame.

His journey has been nothing short of extraordinary, with his breakthrough moment coming when he finished as the runner-up at the PDC World Darts Championship.

But he didn’t stop there.

In a thrilling turn of events on Friday night, Littler defeated three-time world champion Michael van Gerwen to become the youngest ever winner of the tournament, taking home a remarkable £500,000 prize.

Sponsors Reap the Rewards

Littler’s victory has not only skyrocketed his own career but has also brought incredible benefits to his long-time sponsors.

Target Darts, the company that has supported him since he was 12 years old, reports that their turnover has doubled over the past year, largely due to his growing popularity.

Gary Plummer, the owner of Target Darts, shared that major retailers have been eager to stock products featuring the Littler brand.

The surge in sales has been nothing short of “remarkable.”

In an interview with BBC Radio Four’s Today programme, Plummer explained how the rise of Littler has transformed the business.

He noted that Target Darts has expanded its presence in new retail spaces, including toy shops like Smyths Toy Superstores, which saw potential in Littler early on.

With so many young darts fans flocking to their website, the company has been able to meet the demand for Luke Littler-branded products.

Fans Can Buy Their Own Littler Gear

For fans eager to emulate their hero, they can find a range of products associated with Luke Littler on the Target website, including the G1 Swiss Point darts, frequently used by Littler at the Oche, priced at £99.95.

For those looking for something more premium, the G1 Swiss Point darts are also available in a gold Prodigy version for £129.95.

Fans on a budget can also purchase a set of 90 percent Tungsten darts for £45.90 on Amazon, or even a Luke Littler Dartboard and Cabinet Set for £59.99.

Plummer highlighted the incredible impact of Littler’s success, stating that it has brought in a whole new generation of young customers and even opened doors to new retail channels, including B&M stores.

How Littler’s Success Translates into Earnings

As Luke Littler continues to dominate the darts world, his financial success is set to skyrocket.

In addition to the £500,000 prize from his recent victory, Littler has already earned substantial bonuses from his sponsor, Target.

Over the past year, he has received £15,000 in win bonuses, a significant increase compared to the typical few hundred pounds awarded to other players.

The darts prodigy’s future looks incredibly promising.

Sports finance expert Dr. Rob Wilson predicts that Littler could earn as much as £100 million over the next decade.

His earnings are expected to grow rapidly, with estimated prize money of £1 million in 2024 alone, and an additional £20 million in prize money over the next ten years.

The Sky’s the Limit

Beyond his prize money, Littler’s financial future is ripe with opportunities.

His rising profile could lead to lucrative sponsorship deals, and a documentary about his life could add to his income.

As Dr. Wilson explains, Littler’s career trajectory is unlike anything seen before in the world of sports.

His meteoric rise in both profile and earnings has outpaced even some of the most famous names in sports, like Ronaldo, Messi, and Beckham, though those athletes reached such heights later in their careers.

Littler’s journey is just beginning, and as his fame and earnings continue to grow, it seems the sky is the limit for the young darts star.

This article was published on TDPel Media. Thanks for reading!

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