While tennis fans poured into the All England Club this week to soak up the action at Wimbledon 2025, many found themselves doing a double take at the food and drink stalls.
Yes, the sun’s out, the matches are heating up—but so are the prices.
Tradition Comes at a Cost
On opening day, temperatures hit a sizzling 33°C, and crowds swarmed to iconic viewing spots like Henman Hill and Murray Mount.
The vibe? Classic British summer: cold Pimms in one hand, a tub of strawberries and cream in the other.
But if you’re after a refreshing drink or a bite between matches, be prepared to spend a little extra this year.
Beer, Pimms and G&Ts Are Feeling the Heat Too
Wimbledon’s drinks menu has had a bit of an inflation makeover.
Here’s what you’re looking at now:
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A pint of Stella Artois costs £8.85 (up from £8.50 last year, and £7.55 the year before).
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Plus, there’s a £1 deposit for your reusable cup—refundable, or you can donate it to the Wimbledon Foundation.
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Other beers like Kopparberg, Guinness, Easy IPA, and Camden Pale Ale are £8.45 a pint.
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330ml bottle of Stella? That’s now £7.80.
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Want a non-alcoholic Stella? £6.90.
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Corona bottle: £7.50.
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The quintessential Pimms is now £12.25—30p more than in 2024.
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Fancy a G&T? A canned Sipsmith is £10.20, while one made fresh at the bar is £11.05. A double G&T will set you back £15.50.
Even Strawberries and Cream Aren’t Spared
Wimbledon’s signature snack—strawberries and cream—hasn’t dodged the price bumps either.
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A portion now costs £2.70, up from £2.50 last year.
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And yes, you only get nine strawberries per punnet, meaning each berry is roughly 30p.
Still, despite the bump, the demand is stronger than ever.
One vendor said they’d already restocked ten times before midday, proving fans are still eager to keep the tradition alive.
Fans React to Soaring Costs
The mood among visitors is mixed. Some say the splurge is just part of the Wimbledon charm, while others feel the pinch.
“I just forked out nearly £13 for a Pimms,” one fan said.
“Suddenly, the strawberries don’t seem that outrageous.”
Another added, “Wimbledon’s becoming less and less affordable for regular fans.”
Organisers Respond to the Price Hike
Tournament organisers defended the increase, pointing to inflation and the rising cost of operations.
They’ve argued that, compared to other major global sporting events, their pricing is still “reasonable”.
Whether or not fans agree, one thing’s clear: Wimbledon 2025 is delivering on excitement—both on the court and at the concession stands.