...By Lola Smith for TDPel Media.
Bacardi is a popular rum brand that can be found in many personal liquor cabinets and is often served in bars.
However, even seasoned drinkers may have never considered the meaning behind the brand’s logo.
Recently, fans of Bacardi have taken to Twitter to discuss the bat on the red background of the label.
Discovering the Logo’s Significance
Twitter users have expressed surprise at noticing the logo for the first time.
One person even admitted that they always chose Bacardi because of the “funny little bat” on the bottle.
However, despite the bat’s popularity, its significance has remained a mystery for many.
Bacardi’s Rich History
Founded in 1862 by Don Facundo Bacardí Massó, Bacardi has a rich history.
The brand revolutionized the rum-making process to create a smooth, light-bodied spirit that is now enjoyed worldwide.
However, the bat on the logo has a special meaning that is rooted in the brand’s Cuban origins.
The Significance of the Bat
Don’s wife, Doña Amalia, noticed a colony of bats hanging within the rafters of the distillery that her husband had just purchased.
She expressed the importance of bats to the Spanish and Cuban Taíno Indians, who viewed them as symbols of good health, family unity, and good fortune.
Doña Amalia suggested they choose the bat as the brand’s symbol for this very reason.
The Legacy of the Bacardi Bat
Locals of the area where the distillery was located started showing interest in the rum, referring to it as “el ron del murcielago” or “the rum of the bat.”
Thus, the bat has remained an iconic symbol of the Bacardi brand to this day.
Impressing Your Friends with Bacardi Trivia
The history of the Bacardi bat is an interesting fact that can be used to impress friends and bar patrons alike.
Whether enjoying a drink at home or out on the town, the next time you spot the iconic bat on the Bacardi label, you can share the story of its significance.