Supermarkets target dads with oversized chocolate bars that pack alarming sugar levels in UK Father’s Day promotions

Supermarkets target dads with oversized chocolate bars that pack alarming sugar levels in UK Father’s Day promotions

Father’s Day is around the corner, and while many families are gearing up to spoil dad with love, laughs, and a little bit of chocolate, experts are waving red flags over what’s actually inside those festive sweets.

Some of the special-edition Father’s Day chocolate bars are loaded with shocking amounts of sugar and calories — far more than what most people would expect in a single treat.

One Bar, Nearly a Week’s Worth of Sugar

Retailers are marketing “dad-sized” chocolates that go way overboard on the sweetness.

At Morrisons, a 360g Toblerone Milk Chocolate Bar in the Father’s Day section contains a staggering 216 grams of sugar — that’s about 54 teaspoons.

Along with that comes 1,822 calories, which is almost an entire day’s worth of energy in just one gift.

To put that into perspective, the NHS recommends that adults should limit their daily sugar intake to just 30 grams, or seven teaspoons.

For calories, adult men are advised to stick to around 2,500 a day.

So gifting one of these bars isn’t just a sweet gesture — it could also be a step closer to weight gain, heart disease, diabetes, and other serious health risks.

It’s Not Just One Store – The Trend Is Widespread

Other supermarkets are following the same oversized, sugar-heavy pattern.

Over at Marks & Spencer, their popular “Big Daddy” pistachio chocolate bar clocks in at 119 grams of sugar — that’s more than four days’ worth — along with 1,500 calories.

The bar has been described as “the UK’s answer to Dubai chocolate,” thanks to its indulgent filling, but the nutritional impact is hard to ignore.

At Sainsbury’s, a 200g box of Lindt Lindor Pistachio Truffles marketed for Father’s Day has 84 grams of sugar, or 21 teaspoons, and 1,252 calories — another hefty dose of sweet excess.

Nutritionists Are Not Amused

Health professionals are raising serious concerns.

Paul Evans, a registered nutritionist with The Nutritionist UK, didn’t mince words when reacting to the numbers.

“These sugar levels aren’t just excessive — they’re reckless.

We’re talking about gifts that are meant to be funny or indulgent, but they contain nearly a week’s worth of sugar in just one package,” he said.

Evans also pointed out how these treats are marketed to men using oversized packaging, novelty branding, and humour — all while disguising the real health risks.

Even the Chocolate Pouches Are Over the Line

Tesco, not wanting to be left out, is also in on the action.

Their 400g Toblerone Tiny chocolate pouch — a mix of milk, white, and dark chocolate bites — contains 163 grams of sugar, or 40 teaspoons, and 1,476 calories.

That’s almost six days’ worth of sugar, tucked into a Father’s Day gift bag.

Retailers Respond, Sort Of

In response to the backlash, Tesco highlighted that they offer a wide range of gifts for dads, including non-food items like grooming kits and books.

Mondelez International, the company behind Toblerone, stated that their products are meant to be occasional treats, clearly labelled, and meant to be part of a balanced diet.

The other retailers were contacted for comment, but have yet to publicly respond.