In a clear sign that big players aren’t backing down on Bitcoin, Strategy—formerly known as MicroStrategy—is gearing up to raise a whopping $4.2 billion through a new stock offering.
The goal? To buy even more Bitcoin and double down on its crypto bet.
What’s Behind the New Stock Sale
On July 31, Strategy filed with the U.S. Securities and Exchange Commission to offer what’s called Variable Rate Series A Perpetual Stretch Preferred Stock—STRC for short.
This new stock can be sold at market prices through major financial institutions like TD Securities, Barclays, and Morgan Stanley.
The company isn’t locking itself into a sales schedule, which means it can choose the best moments to sell shares and raise money.
How Strategy Uses Fresh Capital to Boost Bitcoin Holdings
This isn’t Strategy’s first rodeo. Earlier this year, the company raised $2.52 billion in an IPO and promptly turned nearly all of that into about 21,000 new Bitcoins.
That took their total stash to an eye-popping 628,791 coins—about 3% of all Bitcoin in circulation.
At an average cost of around $73,000 per coin, Strategy is clearly all in on Bitcoin as a core part of its business model.
Financial Results Show Big Gains Fueled by Bitcoin
Strategy’s Q2 2025 earnings report made headlines with a net income of $10 billion, largely thanks to the surge in Bitcoin’s price.
Operating income hit $14 billion, which includes an unrealized gain on Bitcoin worth the same amount—a staggering jump compared to last year.
While Bitcoin is currently trading above $114,000, the company’s software division also contributed, pulling in $78 million in gross profit.
Ambitious Targets for the Rest of the Year
Strategy isn’t just resting on its laurels.
Its leadership has set aggressive goals: aiming for a 30% return on Bitcoin holdings and a total Bitcoin gain of $20 billion for the year.
To fuel these goals, the company has been actively raising money through various stock offerings, bringing in over $2 billion recently.
Market Impact and What Investors Are Watching
Data shows that only a handful of entities hold significant amounts of Bitcoin, with most holding just a few coins.
Strategy’s massive Bitcoin purchases could keep demand—and prices—high in the months ahead.
But there’s a flip side. If Bitcoin’s price drops sharply, investors will be watching closely to see if Strategy can keep up with dividend payments and manage its financial health.
Regulatory Eyes and the Future of Corporate Bitcoin Holdings
U.S. regulators are increasingly focused on how big companies move in the crypto space, and Strategy’s bold moves put it under the spotlight.
The company’s approach of using stock sales to continually add Bitcoin to its balance sheet is innovative but also risky.
Market turbulence could test whether this model is sustainable.
For now, Strategy stands as a high-profile example of how far corporate treasuries are willing to go in embracing cryptocurrency.
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