Crypto markets are heating up, and it’s not just Bitcoin and Ethereum getting all the love.
Tron (TRX), often flying under the radar, is suddenly stepping into the spotlight—thanks in large part to a bold move by a major publicly traded company.
In what many are calling a turning point for the Tron ecosystem, SRM Entertainment, a global toy and souvenir company, made headlines with a whopping $100 million investment into TRX.
And just like that, Tron joined the ranks of corporate crypto darlings.
SRM Becomes the First Public Company to Put Tron on Its Books
On June 30, 2025, SRM Entertainment announced it had purchased 365 million TRX tokens, valued at $100 million at the time.
The company is no small player—it supplies major theme parks in the US, Europe, China, and Japan.
This move marks a major milestone, making SRM the first publicly listed company to add Tron to its treasury.
This isn’t just a PR stunt. It puts Tron on the same track as Bitcoin and Ethereum, which have already found homes on the balance sheets of companies like Strategy (for BTC) and SharpLink Gaming (for ETH).
With this leap, SRM Entertainment gives Tron a serious credibility boost in the corporate world.
Early Gains Already Reward SRM’s Risk
It didn’t take long for SRM’s gamble to start paying off.
According to CryptoQuant analyst JA Maartunn, that initial $100 million investment in TRX has already gained 10% in value, now sitting at over $111 million just two weeks later.
While SRM hasn’t made any follow-up purchases just yet, the early profits alone might be enough to convince other companies to consider TRX for their portfolios.
That kind of growth—in such a short time—could make Tron an appealing alternative to the usual crypto suspects.
Altcoin Rally Boosts Tron’s Momentum
It’s not just SRM that’s pushing Tron forward.
The whole crypto market is on fire, with Bitcoin smashing through $123,000, setting a new all-time high.
As capital flows into altcoins, TRX is reaping the benefits of rising confidence and broader investor interest.
Even better, regulatory discussions in the US—part of the long-awaited “Crypto Week” in the House of Representatives—could fuel more institutional activity.
If the outcome is crypto-friendly, Tron could find itself in even higher demand among investors looking to diversify beyond Bitcoin and Ethereum.
TRX Breaks Key Resistance as Bulls Take Control
Technically speaking, Tron is in a very healthy position.
TRX just broke above the psychological resistance of $0.30, and is now trading at $0.30225—its highest level since December 2024.
This signals a clear breakout, with more upside likely if current trends hold.
The token is now trading above its 50-day simple moving average (SMA) of $0.25584, with the 100-day and 200-day SMAs even lower.
This bullish alignment supports the idea of a strong upward trend—and shows that investors are holding long and staying confident.
What’s Next for Tron?
With prices pushing higher and corporate attention growing, Tron is positioning itself for a major run.
If momentum continues—both in market movement and regulatory progress—TRX could be next in line for wider adoption and bigger institutional plays.
For now, SRM Entertainment’s move may serve as a wake-up call to the rest of the business world: Tron isn’t just a speculative altcoin anymore—it’s a digital asset with real traction.
