South African government pays tribute to communication pioneer Sidwell Medupe

The South African government has expressed its sorrow at the unexpected death of Sidwell Medupe, one of its communication foot soldiers.

Medupe, 56, died on Thursday as a result of COVID-19 complications. He was the Department of Trade, Industry, and Competition’s spokesperson and head of communication (dtic).

Phumla Williams, Director-General of the Government Communication and Information System (GCIS), praised Medupe’s outstanding service, describing him as “a conscientious and seasoned communicator of distinction.”

“He became the source of content for members of the media and the public in general. Sidwell coached and motivated a number of young and upcoming communicators.

“He worked closely with the GCIS in communicating the work of his department. We send our deepest condolences to his family, friends and colleagues.

“Sidwell was a true public servant, who understood the principles of Batho Pele. He went beyond the call of servicing members of the media. As his department was also responsible for providing support funding to small and medium size businesses, he served with dedication in providing members of the public with information on how to access these services,” Williams said.

In Medupe’s honour, Williams said government communicators will continue to spread the message that continues to urge the public to mask up, wash up and practise social distancing.

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