Size Matters: The Problem of Inconsistent Sizing in Fashion

Size Matters: The Problem of Inconsistent Sizing in Fashion

...By Judah Olanisebee for TDPel Media.

The Troubles of Jeans Shopping: Inconsistent Sizing Across Stores


The frustration of struggling to squeeze into a pair of jeans that just won’t fit is universal, especially when sizes vary between stores.

One shopper recently experienced this problem at a high street store, leaving her feeling upset and angry.

Stevie B, a stylist and size 16 fashionista, found herself struggling to fit into a pair of jeans in her usual size.

Through trial and error, she discovered that at H&M, she needed a size 24 instead.

Feeling frustrated by this inconsistency, she turned to social media to share her experience and warn other women about the sizing issue.

In a TikTok video, Stevie B showcased the jeans and expressed her disappointment, stating that it could be damaging to women’s mental health.


She even gave the camera the finger to express her emotions on the issue.

In the caption, she emphasized that this inconsistency could lead to a downward spiral of self-loathing and that she loved H&M but was upset by their sizing.

Viewers of the video shared their own experiences with shopping for jeans and finding inconsistencies in sizing between stores.

One woman, who wears a size 24, shared that she would have assumed the jeans would fit her, only to find that they were too small, leaving her feeling terrible.

Another viewer said that they avoid certain stores altogether because their size 18 is smaller than other stores.

A third viewer expressed their frustration with the entire shopping experience, feeling as though nothing fits due to the inconsistency in sizing.

H&M defended their sizing, stating that they use global body measurements and sizes on all markets and within all concepts.

They also mentioned that the names of sizes might differ between markets, but the body measurements are the same.


However, they did acknowledge that the fit of the garment could vary depending on the fabric and room for movement.


The inconsistency of clothing sizes can be incredibly frustrating for shoppers, especially for women who already face immense pressure to conform to certain beauty standards.

It is not uncommon to feel upset or angry when you cannot find clothes that fit you correctly, and it can have a negative impact on self-esteem.

This issue highlights the need for more standardized sizing across stores and markets to avoid confusion and disappointment for shoppers.


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