In the unpredictable world of celebrity drama, it’s not every day you see exes showing each other subtle signs of support—especially when the internet is busy dissecting every interaction.
But that’s exactly what happened this week when Selena Gomez hit “like” on a post involving Hailey Bieber, just as Justin Bieber found himself in hot water for oversharing… again.
Hailey’s Big Week Overshadowed by Justin’s Comment
Hailey Bieber is having what should be a milestone week.
The 28-year-old just landed her first Vogue magazine cover and announced a major partnership between her skincare brand, Rhode, and beauty retailer Sephora. Two major wins for her career.
But instead of all the attention being focused on her accomplishments, much of the conversation has shifted to her husband, Justin Bieber.
The 31-year-old singer posted a congratulatory message about Hailey’s cover—but the tone rubbed people the wrong way.
Justin’s Cringeworthy Confession Sparks Internet Fury
When Justin shared Hailey’s Vogue cover with his nearly 300 million followers, he chose a strange route.
He kicked off his message with, “Yo, this reminds me [of] when Hailey and I got into a huge fight,” and went on to admit that he once told her she’d never land a Vogue cover.
He explained it was something he said in the heat of an argument, out of feeling disrespected.
“I thought, ‘I gotta get even,’” he wrote, before trying to turn it into a life lesson about maturity and connection.
He finished it off by asking Hailey to forgive him and said, “Clearly I was sadly mistaken.”
The internet wasn’t having it.
Fans Are Not Impressed with Justin’s Overshare
Social media users quickly took issue with Justin’s overly personal and awkward attempt at a tribute.
One fan commented, “Justin, idk if this is how you say congrats to your wife lol.”
Another wrote, “FREE HAILEY,” a remark that was echoed by thousands.
More comparisons followed. One user said he was starting to “sound like Kanye,” while someone else compared the vibe of the post to “that one Facebook friend who always says ‘we fight like hell but it makes us stronger.’”
One brutally honest reply summed up the internet’s mood: “Who needs enemies when they have a husband like you.”
Eventually, Justin edited the caption down to a series of emojis—a shrug and a heart—possibly hoping to calm the storm.
Selena Subtly Steps In with a Gesture of Support
Just when the drama was heating up, Selena Gomez made a move that got everyone talking—for a different reason.
The 32-year-old singer and beauty mogul quietly “liked” Sephora’s Instagram announcement of its new collaboration with Hailey’s Rhode line.
That small tap of support didn’t go unnoticed, especially given the years of speculation around her and Hailey’s relationship due to their shared history with Justin.
It was a soft but clear signal: no bad blood here, at least not from Selena.
Hailey and Justin’s Rocky Relationship Dynamics Revealed
According to a source close to the Biebers, this isn’t anything new.
Their relationship has always had its ups and downs—and not in a subtle way.
“Justin and Hailey get into fights, and Justin goes for the low hanging fruit,” the insider told Daily Mail.
“He tries to win arguments by making Hailey feel bad, and unfortunately, it often works.”
The source added that while the couple is very much in love, they also “fight hard.”
Hailey reportedly believes she can always “fix” Justin, and the dynamic between them plays out in a repeating loop of conflict and forgiveness.
“They treat their relationship like Romeo and Juliet,” the source said, “just without the tragic ending.”
Hailey Pokes Fun at the Online Speculation
Meanwhile, Hailey joined Vogue‘s “In The Bag?” video series, where she humorously leaned into internet rumors.
As she pulled out multiple phones from her purse, she joked, “These are a couple more I keep on me… for surfing anonymously, commenting, stalking, viewing girls’ pages, making multiple accounts, you know… that kind of thing.”
Many took it as a tongue-in-cheek reference to accusations that she’s been keeping tabs on Selena, a claim that resurfaced last month.
Fans Notice Eerie Similarities in Public Speeches
The tension between Hailey and Selena isn’t entirely imagined.
Fans recently pointed out how similar Hailey’s 2025 acceptance speech sounded to something Selena said in 2021.
While accepting her Beauty Innovator award, Hailey said she launched Rhode not just to have a brand, but “to create an entire world.”
Back in 2021, Selena shared a nearly identical sentiment during an interview, saying she didn’t start Rare Beauty “for the sake of launching a brand,” but to “cultivate beauty from the inside.”
That eerie overlap only added fuel to the long-standing feud rumors.
A History of Rumors and Reconciliation Attempts
Speculation around Selena and Hailey’s relationship has followed them for years, especially after Hailey married Justin in 2018.
But in recent times, both women have tried to put those rumors to rest—at least publicly.
Selena’s quiet support on social media seems to be the latest step in that direction, even as fans continue to dissect every word, look, and post from all three.