South African commuters may soon spot Ubers, Bolts, and other e-hailing vehicles sporting official branding on streets nationwide.
This change follows the new National Land Transport Amendment Act, which came into effect earlier this month on Friday, 12 September 2025, after being proclaimed in the Government Gazette.
Official Recognition for E-Hailing Drivers
The law marks a major milestone for the e-hailing industry, officially recognising drivers after years of uncertainty.
Previously, many drivers faced hostility from conventional transport operators and were often treated as illegal service providers.
Now, while the requirement to display branded Ubers has sparked grumbles among operators, it is widely seen as a win for both drivers and passengers.
Benefits of Branded E-Hailing Vehicles
Branding e-hailing vehicles, much like traditional metered taxis, brings several advantages.
For one, commuters and motorists will be able to quickly identify licensed Ubers and Bolts, enhancing both traffic awareness and rider safety.
Drivers must now hold operating licences, ensuring that only authorised, safe vehicles transport passengers.
This reduces the risk of hopping into unregulated, unsafe cars and adds an extra layer of protection for riders.
Concerns from SAEHA
Despite the positives, not everyone is thrilled. The South African E-Hailing Association (SAEHA) has raised concerns about potential risks.
Deputy Secretary Trevor Mathebula warns that “requiring drivers to brand their vehicles openly exposes them to undue risk, making them easier targets for criminals and rival operators.”
SAEHA also stresses that the legislation doesn’t fully address systemic issues, particularly the accountability of app platforms like Uber and Bolt.
Safety and Compliance Measures
Branding is just one part of a broader set of regulations aimed at improving safety and service quality.
Drivers are required to install panic buttons at their own expense, and e-hailing operators must now operate within designated geographic zones.
The law also enforces compliance with operating licences, with significant penalties for non-adherence.
High Fines and Legal Consequences
E-hailing drivers caught operating without proper licences or compliance risk fines of up to R100,000 and/or two years in jail.
The legislation comes in the wake of a tragic incident at Mopanya Mall in Soweto in August 2025, where an e-hailing driver was killed in an alleged mob attack.
App developers must now register their services with South African regulators to avoid penalties.
Industry Response
Uber has responded to the new legislation, stating that it is “assessing the requirements of the new legislation” and remains committed to working with government and industry partners to ensure a smooth transition.
Drivers and commuters alike are now preparing for a new era of branded, regulated e-hailing services across South Africa.