The spotlight is on the Alabuga Start Programme, a job initiative aimed at young women in South Africa, after influencers like Cyan Boujee promoted it on social media. Amid warnings from government officials, the Russian Embassy in South Africa has stepped in to address concerns about alleged human trafficking and exploitation.
Embassy Denies Allegations of Exploitation
On its official Facebook page, the Russian Embassy dismissed claims linking the programme to forced labour or rights violations.
“Many commentators were quick to accuse Russia of ‘human trafficking’ and ‘exploitation’ based on unfounded allegations,” the embassy said.
They stressed that, apart from media reports, they have no verified evidence of participants being mistreated.
The embassy encouraged anyone with questions to reach out through the Alabuga Start Programme’s website, which features testimonials and feedback from past participants.
Influencers Under Fire
Cyan Boujee and Seemah, among other content creators, have faced backlash for promoting the programme.
Cyan Boujee has since apologised, and the controversial promotional videos have been removed from social media.
The incident has sparked wider discussions about the role of influencers in marketing unverified opportunities overseas.
South African Officials Warn Against Unverified Overseas Jobs
While the Russian Embassy defended the programme, South African authorities issued strong warnings.
Deputy Minister of Justice and Constitutional Development Andries Nel highlighted the risks of labour exploitation and human trafficking linked to overseas employment offers promoted on social media.
Nel referenced a case in which 23 South Africans were rescued from Myanmar after being lured by a fraudulent employment agency.
Offers that seem enticing, with high salaries, free accommodation, and travel perks, can hide serious risks.
Verify Before You Apply
Nel stressed that such job opportunities are not endorsed by the South African government.
He urged citizens to verify offers through official channels, including:
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The Department of International Relations and Cooperation (DIRCO)
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The Department of Employment and Labour (DoEL)
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The Department of Home Affairs (DHA)
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The South African Police Service (SAPS)
He advised: “Never rely solely on social media promotions or unsolicited advertisements.
Always cross-check and verify job opportunities through trusted authorities.”
Public Debate Continues
The controversy raises questions about the responsibilities of influencers, the role of social media in shaping perceptions, and the safety of young South Africans seeking work abroad.
With both the embassy and government issuing statements, the debate over Alabuga Start is far from over.
