REDTAG, the region’s favourite value fashion and homeware brand, has announced the launch of its latest Spring Collection, which is endorsed by Myriam Fares, the beloved Lebanese singer and artist .
REDTAG – Dive-In Myriam Fares Spri ng 2022
The Spring 2022 Collection is inspired by people’s desire to dive in to new possibilities .
The pieces showcase vibrant prints and styles that exude a spring vibe, inspired by the peoples desire to discover unchartered territories in fashion and explore a world of increasing choices, opportunities, freedom, authenticity, and personal rejuvenation .
REDTAG’s statement collection offers something special for the modern woman of today .
Highlights include flowing silhouettes with classic cuts; maxis, printed skirts, straight and palazzo pants in urban and contemporary styles; and apparel that embody the “effortless chic” .
The spring colour palette includes both soft pastel hues and brighter shades of the season, available across apparel categories and matching shoes, handbags, and accessories .
The latest collection and the matching accessories meet the practical as well as stylistic demands of routine life and special occasions .
“REDTAG’s spring collection is designed to instil a sense of bold and unapologetic freedom while encouraging customers to take a plunge and broaden their horizons .
This spring, there is an air of optimism following a year of unprecedented challenges .
Our latest collections will inspire them to ‘dive in’ with greater confidence, stand-out style, and spring-like poise,” said Jitender Advani, Head of Fashion Buying, REDTAG .
The refreshing dive-in concept reflects Myriam Fares’ penchant for sophisticated yet playful glamour .
The collection characterizes discovery, enabling a range of mix and match to make a perfect combination for the boardroom as well as casual evenings .
With such versatility, REDTAG’s Spring Collection is poised to amaze the shoppers .
“At its core, the latest Spring Collection is about staying in sync with the larger socio-cultural shift in the Middle East .
Customers are heading in a progressive direction .
So, we are tailoring our offerings accordingly .
Spring gives so much room to innovate and experiment .
And we have done our due diligence for the 2022 collections, keeping customer expectations as the cornerstone,” added Jitender .
The recently launched hyper-convenience services like ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ testify to the brand’s customer-centric approach .
REDTAG has also expanded its reach by introducing WhatsApp shopping across Non KSA markets while expanding its e-commerce presence in KSA .
With several first-to-market services in the Middle East, along with its tiered loyalty program – RT Rewards – which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region .
Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021 .
For more information, and to browse through REDTAG’s Spring Collection 2022, please visit to www .