The British royal family has always turned heads, but in recent years, Princess Beatrice and Princess Eugenie have carved out their own style identities.
From red carpet events to summer galas, the sisters are proving that a keen eye for designer labels can transform a royal wardrobe into a statement of personality and sophistication.
Both royals blend high-street staples with luxury pieces, yet they remain loyal to a handful of favorite designers who complement their distinct aesthetics.
Let’s take a closer look at how their wardrobes have evolved and which labels dominate their royal style choices.
Beatrice’s Emilia Wickstead Obsession
Princess Beatrice has long championed British designer Emilia Wickstead, favoring tailored silhouettes that perfectly match her polished, classic style.
Wickstead’s designs have become her go-to for high-profile occasions, from Royal Ascot to Trooping the Colour.
Some standout pieces include the elegant Elta dress in steel blue, worn for a charity baby shower collection launch with Alice Naylor-Leyland, and the green floral dress she paired with a raffia fascinator at Royal Ascot.
Beatrice also adores the pale pink Dionne dress, which has appeared at both Trooping the Colour and Easter Sunday celebrations.
Eugenie’s Lasting Love for Peter Pilotto
Princess Eugenie’s style journey has been closely tied to Peter Pilotto, the designer behind her 2018 wedding gown.
Known for symmetrical prints and striking silhouettes, Pilotto’s pieces are her go-to for red carpet moments.
Among her favorites is the multicolored Gradient Midi Dress, a high-neck, sleeveless design with a metallic gold leaf pattern, worn to the G-Dragon exhibition.
She also impressed in a satin gown at the Anti-Slavery Collective Winter Gala in 2023, complete with gold buttons and a thigh-high slit, marrying sophistication with boldness.
The Sisters’ Shared Love for Self-Portrait
Both Beatrice and Eugenie frequently turn to Self-Portrait for summer events and royal engagements, drawn to its intricate lacework and flattering midi dresses.
Beatrice has been spotted in at least ten Self-Portrait designs, including the Sequin Knit Tailored Midi Dress at Borne’s Wonderland Gala 2025.
Eugenie, meanwhile, embraced a white linen peplum dress during a heatwave and previously wore the Chiffon Scallop Midi Dress at Trooping the Colour for the Platinum Jubilee.
Chanel: Timeless Tweed and Iconic Accessories
Chanel continues to play a pivotal role in the sisters’ wardrobes.
Eugenie made headlines at the 2023 Abu Dhabi Art exhibition in a classic tweed blazer paired with a sleek black maxi skirt and gold drop earrings.
She also collects Chanel handbags, such as the vibrant orange AS1174 Trendy Spirit bag and the black Quilted Flap Bag with pearl embellishments, staples for events like the Abu Dhabi Grand Prix.
Beatrice, on the other hand, favors Chanel shoes.
She owns multiple pairs of neutral-tone flats and slingbacks with contrast toe caps, showing that comfort and elegance can coexist—even swapping heels for flats after a night out.
Embracing Romantic Florals with Erdem
The sisters also share a passion for Erdem, known for its romantic prints and luxurious textures.
Eugenie owns at least three Erdem dresses, including the sentimental Bernette dress in the Windsor Wall floral print, a tribute to Queen Elizabeth II.
Beatrice favors mid-length, fit-and-flare florals, like the Lily Pelham dress, a blue, grey, and pink silk-crepe design overlaid with black lace, worn multiple times for key events.
Beulah London: Beatrice’s British Staple
Beulah London has emerged as another favorite for Beatrice, who boasts twelve dresses from the label, including four Ahana styles.
Notable appearances include the crimson Christina dress at the Buckingham Palace Garden Party and a pink gingham co-ord from a collaboration with VCH and The FairGround founder Ginnie Chadwyck-Healey.
Eugenie has only been spotted in Beulah once, but with her growing interest in British designers, it may only be a matter of time before she returns to the label.
Closing Thoughts on Royal Style Evolution
From the tailored elegance of Emilia Wickstead to the contemporary charm of Peter Pilotto and the delicate intricacies of Self-Portrait, Princess Beatrice and Princess Eugenie have curated wardrobes that reflect both individuality and heritage.
Their consistent love for select designers highlights a thoughtful approach to fashion, turning every royal engagement into a style moment worth remembering.